We help brands make BOLD MOVES
Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said "deliver 80% awareness" or "give me an impactful Christmas campaign." Now we hear:
- "Take me from 4th to 1st in my category"
- "Help me grow 10% in a market declining 10%"
- "Make me the most loved brand in my industry"
These are huge asks of media, that can't be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith help brands make BOLD MOVES.
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold Moves bring bigger ROI. This approach works for our clients, our people and consumers – it's why we are recognised as the UK's best media agency.
Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe's wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
Overview
Zenith UK are looking for a new Associate within the Paid Social team, a rapidly growing and successful team of more than 30 paid social experts. This role offers an opportunity to work on a recently expanded scope for one of Zenith UK's clients, Aviva. Aviva plc https://www.aviva.co.uk/
Aviva has got more than 320 years of experience in the insurance market, so customers can trust them just like their great-great-great parents did. In 2022 they paid out £23 billion in claims. They're targeting Net Zero by 2040. When it comes climate change, they mean business.
At Zenith, we support Aviva as one of our biggest clients to maximise their goals by driving a world class paid social strategy that covers the great majority of their business units. Aviva has been with Zenith for 14 years now and it is one of the most successful and lasting partnerships within Zenith.
The Paid Social Associate will work with their Manager and Director to deliver best-in-class paid social strategy and ensure faultless execution of campaigns on social channels.
The Paid Social Associate will deliver on four key objectives:
- Campaign Optimisation & Reporting: Ensure that campaigns meet or exceed targets and proactively look for opportunities to advance campaign optimisation via test and learn. Responsible for producing, analysing and presenting campaign performance reports, including creating relevant charts and graphs, calculating key metrics and writing actionable insights.
- Campaign Implementation & Technical Expertise: Ability to accurately implement campaigns on social platforms. Understands the principles, processes and systems available to maximise campaign performance and efficiency.
- Campaign Planning & Product Knowledge: Familiar with the product suite across paid social platforms and able to confidently answer most client questions. Knows and adheres to best practices and can independently plan campaigns, providing detailed rationale and recommendations. Keeps up to date with industry and agency developments, and proactively looks for opportunities to progress strategy.
- Operational Excellence: Through strict adherence to the financial, taxonomy and quality assurance processes, ensures quality and accuracy of output. Responsible for ensuring best practices are adhered to at all times and training other team members where required.
Responsibilities
- Full funnel campaign activation across a range of paid social platforms, in line with media plans
- Innovative and creative campaign testing and optimisation to consistently improve campaign performance
- Production of weekly and monthly campaign reports with insights and recommendations, preparation of detailed Post Campaign Reports and presentation of results to clients
- High standard of response to client briefs; providing detailed plans, rationale and recommendations
- Competent workload management and organisation to meet deadlines
- Takes ownership of team trackers and processes and communicates confidently and clearly in internal and external meetings
- Training and supporting the wider team with platform knowledge, best practices and account processes
Qualifications
- High level functional and technical knowledge of Paid Social, including in-depth knowledge of Meta, alongside other key social platforms such as TikTok, Snapchat, Pinterest, LinkedIn and X.
- Ability to independently execute campaigns to meet client business objectives.
- Strong command of Excel including basic functions: Pivot tables, Lookups etc. and confident building and manipulating reports from scratch.
- Strong attention to detail and analytical skills.
- Strong communication skills and client servicing experience.
- Ability to work quickly and accurately, in a fast paced environment
Additional Information
Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
