Job Description
We are seeking an experienced and hands-on Senior Ad Operations Manager to lead our digital advertising operations team. The ideal candidate will have a robust background in ad ops, with expertise in Google Campaign Manager 360 (CM360). In addition to overseeing campaign execution, the Senior Ad Operations Manager will be responsible for building and managing a high-performing team while actively participating in hands-on campaign setup and management.
Responsibilities
- Build and lead a team of ad operations professionals while actively participating in hands-on setup and management of campaigns
- Provide mentorship, training, and support to team members, ensuring their professional growth and development
- Develop and implement overarching strategies for digital advertising campaigns, aligning with client objectives and industry best practices
- Lead the end-to-end setup and management of campaigns in Google Campaign Manager 360
- Serve as the subject matter expert on ad operations, actively troubleshooting and resolving complex technical issues
- Collaborate with the team to implement effective solutions and ensure the highest standards of quality
- Drive the development of optimization strategies, ensuring continuous improvement of campaign performance
- Analyze key performance indicators (KPIs) and provide strategic insights to internal stakeholders
- Recruit, train, and develop a high-performing ad operations team
- Foster a collaborative and innovative work environment, encouraging teamwork and knowledge sharing
- Manage relationships with ad tech vendors, staying informed about updates, best practices, and emerging technologies
- Evaluate and recommend new technologies to enhance operational efficiency
- Collaborate closely with creative and customer success teams to ensure the successful execution of integrated campaigns
- Act as a key liaison between the ad operations team and other departments
- Ensure compliance with privacy regulations, industry guidelines, and best practices
- Implement processes to guarantee the highest standards of quality and adherence to industry norms
Qualifications
- Proven leadership experience in digital Advertising Operations
- Expertise in Google Campaign Manager 360
- Strong analytical skills and the ability to derive insights from data
- Excellent project management and organizational skills
- Effective communication skills with the ability to collaborate across teams
- Detail-oriented with a focus on quality assurance
- Good to have: Familiarity with HTML & JavaScript
Application Instructions
If you are a strategic thinker with hands-on experience in Ad Operations and a proven track record of leadership, we encourage you to apply for this Senior Ad Operations Manager role. Please submit your resume, cover letter, and any relevant portfolio or case studies showcasing your experience. Please note that only applicants with Google CM 360 experience will be processed.
About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.
Smartly is a multinational and diverse team of 650+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly.io to learn more.
