About Our Client
Listed Tech-Giant
Job Description
Develop and implement a comprehensive global paid media strategy that aligns with Anker Innovations' business goals and brand values.
Manage large-scale media budgets and ensure optimal allocation across various channels for maximum ROI.
Lead the planning, execution, and optimization of paid campaigns across all channels, including search, social, display, video, and programmatic advertising.
Collaborate with cross-functional teams, including brand management, creative, analytics, and sales, to ensure cohesive messaging and strategy.
Analyze and report on campaign performance, providing actionable insights and recommendations to stakeholders.
Stay ahead of industry trends and advancements in digital media, adopting new and innovative approaches to drive performance.
Build and mentor a high-performing global paid media team, fostering a culture of excellence and continuous improvement.
Negotiate and manage relationships with media agencies, platforms, and other partners.
Ensure compliance with all legal and regulatory requirements related to advertising and media.
The Successful Applicant
- Bachelor's degree in Marketing, Advertising, Business, or a related field; Master's degree preferred.
- Minimum of 10 years of experience in paid media with a proven track record of successful full-funnel omni-channel campaigns.
- Strong expertise in both brand and performance marketing, with the ability to balance long-term brand building with short-term sales objectives.
- Exceptional analytical skills, with proficiency in analytics tools and platforms.
- Excellent leadership and team management abilities, with experience managing global or multi-regional teams.
- Outstanding communication and interpersonal skills, with the ability to influence and engage direct and indirect reports and peers.
- Strategic mindset with a focus on innovation, efficiency, and scalability.
- English can be used as a working language.
What's On Offer
Competitive Salary Package and Stocks
Contact
Daming Zheng
Quote job ref
JN-112024-6601225
