OverviewImportant: This is an outside field sales and customer service role, which means you will be required to travel within a multi-state territory. The preference is for this person to live in/near/around Atlanta, GA, and will need to able to travel 70% of the time.
How You’ll Make an Impact
As an Automotive Dealer Marketing Consultant, you will serve as a trusted advisor to automotive dealerships, developing and executing tailored marketing strategies that drive brand awareness, customer engagement, and dealership sales and aftersales growth. You will work closely with dealership management teams to identify opportunities, optimize existing marketing channels, and implement new initiatives to meet business goals. You will work within a defined territory with dealership assignments. Dealer visits are mandatory within a specified timeframe and part of our SLA with the client.
Epsilon is a leading automotive marketing firm specializing in helping dealerships grow their presence and drive service and retail sales through data-driven strategies, direct and digital marketing, and other innovative solutions.
The Epsilon field team works closely with automotive dealers to enhance their customer outreach, brand positioning, and overall marketing performance. We are seeking a motivated and experienced Automotive Dealer Marketing Consultant to join our team and work directly with dealerships to optimize their marketing efforts.
What You’ll Achieve
- Consultation & Strategy Development: Act as a trusted advisor to your assigned Dealers and collaborate with them to understand their business objectives, market challenges, and target audience. Develop customized marketing strategies within OEM core program to drive traffic, leads, and sales Track and analyze the effectiveness of OEM core program through key performance indicators (KPIs) and provide regular reports to dealerships with actionable recommendations.
- Performance Tracking & Reporting: Track and analyze the effectiveness of OEM core program through key performance indicators (KPIs) and provide regular reports to dealerships with actionable recommendations.
- Digital Marketing: Support, implement, and manage digital components of OEM program & associated marketing campaigns across multiple platforms, including, Facebook, Instagram, SEM, and email marketing, ensuring consistent messaging and maximum ROI.
- Market Research & Analysis: Provide industry research and insights to analyze competitors, identify emerging trends, and provide actionable solutions to improve marketing strategies to drive ROI for dealerships.
- Training & Support: Engage and educate dealership teams on core elements of the OEM program and other best practices in direct marketing, digital marketing, social media, customer relationship management (CRM) tools, and other relevant areas to support dealership sales and service retention goals.
- Client Relationship Management: Build strong, long-term relationships with dealership clients and OEM field teams, ensuring satisfaction and driving ongoing dealership business growth and in support of OEM retention and customer satisfaction goals.
Who You Are
- What you’ll bring with you:
- Bachelor’s degree in Marketing, Business, or related field (preferred) or equivalent work experience.
- 3+ years of experience in marketing, with a focus on the automotive industry preferred.
- In-depth knowledge of digital marketing platforms, SEO, SEM, social media, and email marketing.
- Strong understanding of dealership operations including sales, service, parts, and finance processes.
- Exceptional communication and presentation skills, with the ability to engage and educate clients effectively.
- Analytical mindset with the ability to interpret data and provide actionable recommendations.
- Ability to work independently and as part of a team, managing multiple dealer clients and projects simultaneously.
- Strong organizational and time-management skills.
- Why you might stand out from other talent:
- Experience with automotive-specific marketing tools and software
- Familiarity with the latest automotive industry trends, technologies, and customer behaviors.
- Knowledge of omni-channel marketing methods and how they impact dealership operations
- Ability to build client relationships and ensure customer satisfaction.
Pay Range: $65,000.00 - $75,000.00
In addition to base salary, this role may be bonus or incentive compensation eligible.
Actual compensation within the range will be dependent upon, but not limited to, the individual's skills, experience, qualifications, location, and applicable employment laws.
The application deadline for this job posting is 02/02/2025.
Additional InformationWhen You Join Us, We’ll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
- Act with integrity. We are transparent and have the courage to do the right thing.
- Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
- Innovate with purpose. We shape the market with big ideas that drive big outcomes.
- Respect all voices. We embrace differences and foster a culture of connection and belonging.
- Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
- Time to Recharge: Flexible time off (FTO), 14 paid holidays
- Time to Recover: Paid sick time
- Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
- Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
Epsilon benefits are subject to eligibility requirements and other terms.
Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
