Description
The Digital Media Planner - Strategist is a highly motivated self-starter with a passion for digital media planning, analytics and creativity! The Strategist is responsible for knowing Channel Factory’s products and offerings inside and out. Our Strategists are the driving force in the RFP process – digesting and understanding client objectives, then building a media plan that will nail the client KPIs. If you are someone who thrives in a results-driven, fun and fast-paced digital media sales environment, then this is a great position for you!
Responsibilities:
- Top-of-the-Line Stewardship of Details
- Act as the project manager of the RFP process, communicating with key stakeholders on deliverables and deadlines and accurately filling out and maintaining SalesForce with
- Develop tactical digital media plans that align with the most suitable Channel Factory products to successfully achieve client KPIs
- Curating sample targeting lists that align with brand’s intended audience
- Communicate, advise, and field questions from client and Sales regarding product (digital media specs, 3rd party vendor tags, research studies, etc.)
- Partner with Account Management to seamlessly transition campaign from pre- to post-sales
- Proactive Vision and Thinking
- Review product and market research and historical campaign data for assigned accounts, and integrate research into RFP responses
- Collaborate with Sales to proactively pitch opportunities to non-active clients and encourage new campaigns
- Aid in building sales materials that include but are not limited to case studies, RFIs, client spec sheets, category best practices, market trends, and product updates for clients
Requirements
- 2-3 years of experience at a digital media agency or ad tech publisher/advertising sales organization in an assistant digital media planner, digital media planner, or assistant Strategist / Sales Planner role, with a strong understanding of media math and terminology
- 1+ years of hands-on planning or campaign implementation associated with digital video advertising in an auction marketplace such as YouTube via Google Ads, Facebook/Instagram, PMD, Programmatic, and/or DV360
- Bachelor’s Degree
- Self-starter
- Operates with a sense of urgency and discipline across various time zones
- Highly organized; curious about proactively finding solutions to problems
- Collaborative - can work within a team and independently and manage up, down, and across departments
- Knowledge of Excel calculations, pivot tables, and graphs
- Driven and determined to learn and adapt to a fast-paced digital world
- Enjoys being a part of the Sales cycle and may even want to grow into a Sales Representative or Account Manager
- Strong verbal and written storytelling and presentation skills including PowerPoint, status calls, and emails
- Above all, possess the highest levels of professionalism, integrity, and ethics
- 10-15% travel per year for onsite team meetings
Benefits
- Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
- Competitive salary + bonus
- Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
- Cell phone and Wifi Reimbursement
- NatureBox credit for snacks
- Work-life flexibility – we value your contributions above all
Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.
Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace.
