Description
Position at GroupM Nexus
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people.. GroupM agencies include Mindshare, EssenceMediacom and Wavemaker. With more than 1,000 people based in Sydney, Melbourne, Adelaide and Brisbane, GroupM’s primary purpose is to maximise performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, commerce, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people.
About GroupM Nexus
GroupM Nexus is the world’s leading global media performance organisation that unites GroupM’s global performance Talent & Technologies. Nexus unites GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (Advanced TV, Advanced Programmatic, Advanced DOOH and Goat) into a single unit. The global organisation will be underpinned by a new cross-channel performance platform, AI and international delivery hubs to set new benchmarks for innovation, effectiveness and efficiency for GroupM’s agencies and clients.
What is Nexus? GroupM’s omni-channel performance engine delivering better business outcomes for clients and agencies. We have a clear vision for our business, to lead the next era of media performance. We believe that this spans how we make advertising work better for our people, our planet, our communities, and our clients.
About GroupM Commerce
GroupM Nexus Commerce is a team of highly skilled performance marketers who drive measurable business growth for iconic brands across GroupM agencies. Our Commerce capability is comprised of Strategy, Activation, Creative, and Data & Technology, working as an interconnected unit and living on the cutting edge of modern marketing. Through proprietary tools, partnerships, processes and training, GroupM Commerce delivers industry leading Commerce solutions to our clients with global scale, local nuance, and effectiveness.
This Role
This role is designed to deliver Commerce strategy & planning to our clients and omni-commerce agency team. The role is responsible for operationalising best practices, developing commerce planning, and delivering client business objectives.
3 best things about the job
- Work in an environment that promotes freedom, flexibility, empowerment, and diverse working styles to solve genuine business problems across some of the largest and most innovative brands in Australia.
- The opportunity to gain experience and collaborate with a wide range of stakeholders across GroupM agencies (EssenceMediacom, Mindshare, Wavemaker), WPP sister agencies (Hogarth, AKQA, VML) and GroupM Nexus (Commerce, Search, Social, Programmatic, Advanced TV, Advanced DOOH, Advanced Programmatic) with plenty of engagement at Head of and MD level.
- A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world.
Job Responsibilities:
- Take ownership of account level strategy for key commerce capability such as Amazon, Coles, Cartology and Criteo.
- Support existing planning team in Category planning and archetypes supported by GroupM Commerce leads.
- Support existing Agency and Nexus panning to ensure that best-practice commerce strategy and planning is applied to the various brands and products.
- Manage a team of direct reports, starting with 1 direct but multiple indirect reports.
- Contribute to upleveling account management and improve how we serve GroupM Commerce clients across agencies.
- Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives.
- Support the integration between commerce and brand media to develop end-to-end media plans for clients.
- Manage relationships to ensure delivery of first-to-market media solutions.
- Work with the Loreal team to support better connect trade to brand investment.
- Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.
- Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions.
- Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
- Lead the adoption of GroupM Commerce for new business and existing accounts.
Experience
- Experience managing a team of direct reports, and a proven ability to drive their careers forwards
- Proven track record of success in executing commerce campaigns that achieve business objectives.
- Understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
- Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
- Experience with retail bid management platforms, such as Pacvue or Skai
- Experience in campaign management and optimization across multiple retail platforms (Amazon, , Criteo, Google, Meta, etc.).
- Ability to collaborate and collaborate effectively with internal teams and external partners.
- An initiative-taker attitude that thrives in a fast-paced environment.
- Excellent project-management skills; able to coordinate projects across multiple teams and functions.
- Meticulous with the ability to coordinate projects across multiple teams and functions.
- Excellent analytical skills, with the ability to analyse data and develop insights that inform strategy and optimization.
- Strong presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders.
- Knowledge of the Retail landscape and relevant topics within the industry
- Agile and collaborative approach to designing and developing capabilities with strong sales, business, and commercial acumen.
- High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals.
- Experienced trainer/coach, having worked with marketing teams to deliver learning & development programs.
- Strong data & tech partner management capabilities, with established relationships in place with key partners
- Highly organised, detail orientated, QA-focused with demonstrated project management capabilities.
- Excel in executing in an orderly, organised, and structured fashion.
- Ability to work in a matrix organisation, managing complexity and challenges.
- Flexibility to work in a cross-functional team but also have the initiative to problem solve independently.
Minimum Requirements:
- Bachelor's degree in marketing, advertising, or a related field.
- 7+ years of experience in media strategy, planning and or performance across paid media, trade strategy, retail, consulting, and/or analytics.
- Ability to execute effective media plans that achieve business objectives.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
- Drive to learn and understand the retail landscape and the latest trends in commerce media.
- Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
- Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
- Experience with retail bid management platforms, such as Pacvue or Skai.
- Experience in campaign management and optimization in biddable environments
- A self-starter attitude that thrives in a fast-paced environment.
- Excellent project-management skills; able to coordinate projects across multiple teams and functions.
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