Job Overview
GrowthAssistant is looking for a Meta and Google Ads Specialist for our growth marketing team. This teammate will play a pivotal role in executing and optimizing our paid social media campaigns across various platforms such as Facebook, Instagram, and Google. This position requires a blend of creativity, analytical prowess, and a keen understanding of digital trends to reach and engage our target audience effectively.
This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.
The Benefits
- Work From Home
- Attendance, Performance, and Referral Bonuses
- Paid Holidays and Time Offs
- Health Insurance Card
The Role
- Launch and optimize Meta ad campaigns, utilizing A/B testing to identify top-performing strategies.
- Manage and enhance Google ad campaigns across various channels, including Search, Display, PMax, Shopping, and YouTube.
- Provide data-driven insights and recommendations to improve campaign performance.
- Monitor, analyze, and report on campaign challenges and successes, communicating findings to clients.
- Support organic social efforts by uploading content, monitoring performance, and collaborating with cross-functional teams.
The Requirements
- 4+ years of experience with Meta ads, including campaign setup, optimization, and performance analysis.
- 2+ year of experience with Google ads, including (choose relevant channels: Search, Display, Performance Max, Shopping, Video, etc.).
- Strong understanding of key paid media metrics such as CAC, ROAS, CPM, and ability to calculate and optimize these metrics.
- Proficiency in building real-time and historical reports in Excel or Google Sheets to track and present paid media performance.
- Expertise in analyzing Meta and Google ads data to provide actionable recommendations and optimizations.
- Experience managing and optimizing ad spend budgets on a daily, weekly, and monthly basis based on performance data.
- Excellent English communication skills, both written and verbal.
- Proven experience collaborating with U.S.-based clients.
- Ability to work PST hours.
- Proactive communication through Slack, email, and video calls.
Nice-to-Have
- Experience with Gmail and Slack for internal communication.
- Ability to assist with organic social media engagement and content management.
We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn and grow, take on more responsibilities along the way, and be resourceful enough to gather enough information to help provide accurate analysis and insights. Join our team now!
