Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Overview
Are you seeking an opportunity to create a significant impact in the field of Marketing? As the Global Demand Generation Manager, you will play an important role in driving the success of our marketing initiatives! This role is perfect for someone who thrives in a multifaceted environment, is eager to take on new challenges, and wants to learn and grow. Your innovative ideas and data-driven approach will help us explore new ways to create and capture demand, making an important contribution to the growth of our business.
Key Responsibilities
- Develop and implement demand generation strategies across various channels (e.g. 3rd party advertising, webinars, email marketing, social media) aligned with business goals, including strategies for increasing reach through our channel business
- Analyze customer data, market trends, media resources, and historical tactic performance to identify target audiences and personalize marketing efforts both online and offline
- Own the lead lifecycle from creation through sales handoff, ensuring that leads are cultivated quickly and effectively and that our pipeline remains healthy and robust converting demand into customers
- Collaborate with content creators to produce high-quality marketing materials, ensuring content aligns with strategies, is mapped to the customer journey, and resonates with target audiences
- Efficient communication and management of external agencies and vendors to achieve demand generation goals
- Define demand generation success metrics in collaboration with Global Marketing, Regional Marketing, and Marketing Analytics teams
- Track and analyze all demand generation activities to understand effectiveness and value. Report on campaign performance to management, providing strategic insights and actionable recommendations for improvement
- Manage the demand generation budget, ensuring effective allocation of resources to deliver healthy return
- May perform other duties as the need arises and/or assigned
Qualifications
- 4+ years of experience in demand generation or similar marketing role
- Bachelor's degree in marketing, business administration, life sciences, or a related field.
- Proven track record of developing and implementing successful lead generation strategies
- Understanding of fundamental marketing concepts and strategies along with knowledge of digital marketing channels (SEO, SEM, social media, email marketing, web analytics)
- Strong proficiency with marketing tools and platforms (e.g., CRM systems, marketing automation tools, and analytics platforms)
- In-depth knowledge of the sales funnel stages and lead management process and how to move prospects through the funnel effectively
- Analytical approach with the ability to interpret data and make data-driven decisions to optimize marketing efforts
- Minimal travel required
Compensation And Benefits
The salary range estimated for this position based in California is $93,800.00–$154,700.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
