Description
Join our team
At Public Mobile, we’re on a mission to deliver a best in class digital native wireless service. Our team spends our days developing and leading exceptional full-funnel campaigns that deliver on business and communication objectives across the Public Mobile portfolio. In this exciting role, the Sr. Marketing Communications Manager will be responsible for developing strategies that drive efficient customer acquisition. The successful candidate is a strategic thinker with a passion for growth marketing, and is capable of managing multiple projects with competing priorities.
Here’s the impact you’ll make and what we’ll accomplish together
- Lead the brand’s digital marketing & paid media strategy and execution; working with internal and external stakeholders, to grow lower funnel objectives (qualified leads, online sales)
- Consult with stakeholders on end-to-end conversion journey, minimizing fallout and ensuring a seamless digital customer experience
- Manage and lead performance and SEM campaigns, including reporting with agency partners to deliver regular campaign updates on performance, learnings and optimization recommendations to leadership
- Lead strategic digital projects, including tracking implementation, Google Analytics and evolution of measurement/attribution/reporting
- Consistently look inside and outside of the industry for ideas, innovation, and inspiration that empowers you to think bigger and bolder as we work to make Public Mobile a more recognized brand
You’re a missing piece of the puzzle
- Outstanding ability to use analytics to distill insights from data and make thoughtful, strategic recommendations
- Excellent interpersonal skills; ability to work with diverse groups and cross-functional partners to achieve the best business outcomes
- Curiosity to dig into insights to better understand our customers and how to connect with them
- Ownership mentality, willingness to “roll up your sleeves” and step outside your sandbox when required, coupled with a positive attitude and a strong bias for action
- Ability to thrive in an ambiguous environment, operate independently, and collaborate with a broad cross-functional team
Qualifications
- Undergraduate degree in marketing or a related field
- 5+ years of experience in digital marketing
- Experience in brand marketing with expertise in digital
- Strong working knowledge of SA360, DV360, Meta, Google Analytics and Adobe Omniture platforms
- Excellent grasp of SEM strategy and management, website metrics, ecommerce, social media
- Strong analytical, critical thinking and organization skills
- Action and results oriented personality with strong business acumen
- French is considered an asset
