Company Overview
Planview has one mission: to build the future of connected work, from ideas to impact.
As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization.
We provide the industry’s most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management.
Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.
At Planview, our people connections drive our innovation and success.
Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm.
We’re proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.
Learn more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and X.
Job Responsibilities
- Collaborates cross-functionally with product marketing, product management, sales leadership, and customer success, to align demand generation initiatives with strategic objectives and business goals.
- Drives awareness and demand for Planview’s Digital Products solutions through multi-channel integrated programs such as content syndication, advertising, social media, email marketing, events, webinars, etc.
- Manages end-to-end coordination and management of demand generation programs including planning, promotion, execution, optimization, and reporting.
- Develops and optimizes email nurture streams, crafting targeted content and messaging to drive engagements that lead to pipeline.
- Partners with go-to-market team to create compelling, relevant content that drives engagements across all stages of the buyer’s journey, from awareness to decision.
- Tracks and analyzes engagement metrics, including lead and MQL activity and opportunity creation, continuously optimizing campaigns and reporting results to management.
- Partners closely with Sales and Sales Development Representatives (SDRs) to ensure seamless campaign alignment and execution.
- Owns the pipeline responsibility for assigned solutions and territories, with full accountability for demand generation performance across all channels in those areas.
Qualifications
- Familiarity with enterprise SaaS software marketing, demand generation, and sales processes.
- Bachelor’s degree in marketing or related field.
- 5+ years of years of B2B demand generation experience.
- Demonstrated experience and depth of knowledge in latest B2B demand generation trends with a track record of consistently delivering measurable results.
- Advanced knowledge of best practices in B2B marketing automation, email marketing (Marketo knowledge is strongly preferred).
- Experience and passion for performance optimization, specifically using A/B or multivariate testing for conversion rate improvement.
- Experience working with Salesforce.com to evaluate performance and ROI.
- Strong analytical skills and metrics driven decision making.
- Exceptional written and oral communications skills effective in both formal and informal settings.
- Ability to work and execute in a fast paced, dynamic environment.
- Agile marketing experience is a bonus.
