Description
Position at GroupM Nexus
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.
Role Summary & Impact
The Senior Partnerships Analyst is an Analytics role dedicated to supporting the Headlight Partnerships team. The Partnerships team is responsible for vetting and evaluating current and potential AdTech partners – including but not limited to DSPs, SSPs, Publishers, and Data Providers – across the programmatic landscape while documenting their capabilities and offerings, recommending tests to activation teams to drive continued innovation for our client, Ford Motor Company. The ideal candidate is technical, organized, detail-oriented, insightful, curious, and ambitious with a passion for marketing and solving business challenges.
Key Responsibilities
- Develop test frameworks and measurement plans to support all Partnerships teams’ tests and projects
- Compile and organize external Partner (Publishers, Exchanges, etc.) and internal DSP reporting for both tracking and analysis purposes
- Surface actionable insights and monitor the impact of optimizations made as a result
- Daily monitor Advertiser, Channel, Publisher, Exchange delivery, spend, and performance, identifying outliers and fluctuations to determine if intentional, and if not, work to escalate and troubleshoot accordingly
- Build & Maintain Dashboards in Tableau and other data visualization platforms
- Prepare Partnerships team for internal and external meetings with relevant data and reporting to ensure time is productive and outcome is successful
- Ensure all client-facing data and materials meet or exceed expectations (from accuracy, to content, to quality) and are delivered on time.
- Establish a strong relationship with cross-functional (agency, client and HoldCo) Analytics stakeholders developing a deep understanding of various KPIs and their correlations, collaborating when necessary
- Become an expert in industry-wide measurement capabilities such as, Brand Lift Studies, Video Measurement, Brand Safety, as well as emerging KPIs and metrics, determining where to implement innovative solutions
- Research industry trends and facts sharing expertise with the team.
- Project Management, organization, time management, prioritization, stuff below
- Audit Supply and Setup Best Practices via DSP reporting, surfacing any discrepancies and working with Programmatic Services team to resolve.
- Analyze financial aspects of programmatic ecosystem in order to mitigate unnecessary costs and maximize client dollars
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field. OR equivalent professional work experience
- 2 - 4 years of relevant work experience in media analytics, and digital media experience required
- Strong analytical abilities and quantitative skills
- Must be able to multitask and self-prioritize various Partnerships projects
- Demonstrated critical thinking and problem-solving abilities
- Proactivity and the ability to learn independently is a must
- Advanced Excel skills including pivot tables, pivot charts, XLOOKUP, building charts and macros, etc.
- Experience with DSPs for example: DV360, The Trade Desk, etc.
- Familiar with Analytics tools: Google Analytics, Adobe Analytics, and other web analytics tools
- Knowledge of ad server technology such as Google Campaign Manager
- Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP)
Additional Considerations
- Experience with Looker Studio or Tableau preferred
- Knowledge of media industry research tools (MRI, Nielsen Net Ratings, Ad Relevance, and Forrester)
- Experience in the Auto industry and/or programmatic trading is a big plus
- SQL experience
Life at GroupMOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com. GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $45,000 to $100,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
