Job Overview
The FinTech Performance Marketing team is a global team that collaborates with the FinTech Go-to-Market team, enterprise team, and vendors to provide both our internal and external customers with a seamless, customized, digital-first experience built to help teams maximize their go-to-market strategy.
Position Summary
The Paid Search Specialist has a critical role, serving as an integral member of the FinTech Performance Marketing team. The position is responsible for managing strategies and initiatives based on BU goals, key performance metrics, and audience needs. In this role, we expect you to be the subject matter expert, owning the best practices and evangelizing standards across our teams.
You will work closely with our FinTech Go-to-Market marketing teams to develop and manage Paid Search strategies. In addition, you will work closely with our FinTech digital team to ensure the paid search strategy is consistent with business goals, best practices, and ROI on performance goals.
Key Responsibilities
- Developing and implementing comprehensive paid search strategies aligned with business goals to generate traffic, revenue, and meet overall return on investment performance.
- Leading large-scale paid search campaigns across multiple platforms, including Google Ads, Bing Ads, and other relevant networks.
- Conducting in-depth keyword research, ad copywriting, competitor insights, and landing page optimization to drive campaign performance.
- Staying up-to-date with the latest paid search trends, best practices, and algorithm changes in the financial technology industry.
- Being a great partner with the Go-to-Market marketing team, enterprise, and SEO vendor to ensure our strategy aligns with FinTech goals.
- Establishing testing, e.g., A/B or multivariate tests, for key SEM performance levers such as ad copy and landing pages.
- Leading the strategy, setup, and reporting of paid campaigns that provide metrics, implications, and future recommendations that accurately measure channel performance to help inform media mix and achieve business goals.
- Partnering closely with business units to advocate for the paid search digital marketing channel and act as an internal subject matter expert (SME) to educate and inform best practices.
- Handling paid search budgets and optimizing spend to maximize ROI across campaigns.
- Utilizing insights from SEO performance to inform and optimize paid search campaigns, ensuring a cohesive and efficient overall SEM approach.
- Preparing and delivering comprehensive reports to key stakeholders on a regular basis (monthly, quarterly) detailing paid search performance metrics, industry best practices, and competitive landscape analysis.
Qualifications
- 4+ years of enterprise-level search engine marketing (SEM) experience.
- Agency experience managing multiple paid search accounts and campaigns across different industries and audience segments is a plus.
- Experience managing ongoing optimization of PPC campaigns in Google Ads and Bing Ads – including ads, keywords, bidding, targeting, landing page optimizations, etc.
- Experience with website analytics tools such as Google Analytics and Google Tag Manager.
- Excellent client-facing communication skills.
Equal Opportunity Employment
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
