Company Overview
EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
Job Description
Operating Company
EssenceMediacom Canada
Job Title
Account Supervisor - Paid Social, Search and Programmatic
Requisite Experience Level
5+ years social/search & programmatic experience
Department / Team
Team Universal
Reporting To
Account Director
Location
Toronto
Job Title
Account Supervisor, Paid Social, Search and Programmatic – Universal Pictures Group
For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Oppenheimer and Promising Young Woman. Be part of the studio’s 2025 blockbuster release slate with How To Train Your Dragon, Jurassic World Rebirth, M3GAN 2.0 & Wicked (Part II) to name just a few.
The Role
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Programmatic, and YouTube, owning partner relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
Success in this role involves providing strategic insight across a breadth of channels, helping to evolve best practice within the activation channels specifically, and leading a team (including ultimate responsibility for quality of work within this team).
The Supervisor lead will play an integral role in the greater media team, contributing to overall strategy and planning.
Duties And Responsibilities
- Develop strong relationships with clients, and key partners, leading team communications with these stakeholders
- Present media activation strategies, performance analyses, and recommendations in a clear, compelling manner
- Bring in-depth knowledge of programmatic and social platforms, operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape
- Identify new platforms, partners & integrations, evaluate these (and existing platforms) over time and maintain a POV here
- Develop thought leadership pieces & case studies to demonstrate role as an activation expert
- Uphold data integrity standards, ensuring all reporting is accurate and actionable.
- Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams
- Collaborate with the broader media team to integrate activation strategies into overall planning
- Gain a strategic understanding of the client’s business and KPIs, and how campaign optimizations meet those KPIs
- Ownership of in-channel planning and forecasting, testing, measurement, and optimization
- Lead, mentor, and develop a high-performing activation team, cultivating a culture of collaboration, accountability, and excellence. Oversee a team of up to 5 direct reports
- Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner
- Provide timely and actionable feedback to the team to aid in their development
- Strong and effective communication across all levels; ability to establish and maintain effective relationships both internally and externally
- Thoughtfully craft career development plans for your reports and contribute to the development of training materials for the department
Secondary Responsibilities
- Proactively keep abreast of industry trends and share knowledge with team
- Search for unique sources of information to support non-traditional recommendations
- Attend mandatory Agency Training and client specific/departmental meetings
- Conduct regular performance reviews and provide constructive feedback to support professional growth within the team
Experience, Knowledge And Skills
- Minimum of five (5) years of paid search, programmatic, video and/or paid social experience
- Bachelor’s degree or relevant college certificate
- Major account/client management skills and complex paid search/digital/social campaigns
- High level of attention to detail and the ability to handle and prioritize multiple accounts
- Ability to interact in a professional manner and deal with clients face-to-face
- Experience using search/video & programmatic advertising platforms (Google AdWords, DV360, YouTube, The Trade Desk)
- Experience using social biddable platforms (Meta, X, Snapchat, TikTok, Pinterest)
- Experience with analytical tools (Google Analytics, Web Trends, Omniture)
- Experience with Bid Management tools (DoubleClick, Marin & Searchlight)
- High level of technical proficiency in Microsoft Office (Excel and PowerPoint) or Google Suite (Google Sheets and Google Slides)
- Technical and analytical mind set
- An up-to-date social certifications are a major asset
- French language skills are an asset
Qualities
- Passion for movie/entertainment industry, avid movie-goer!
- Desire to work in a dynamic, client-focused agency environment
- Proactivity in seeking solutions to unique problems
- Methodical, organized, with high attention to detail
- Ability to prioritize multiple projects
- Ability to work both collectively and independently
About Essencemediacom
EssenceMediacom people, have big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. We call them “Essentials” because they are at the heart of our work and their ideas will enable us to tap into that critical intersection of people, content, and technology to bring brand aspirations to life. EssenceMediacom is a place for you to grow your career and expand your horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture is our power, where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
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