PAID MEDIA LEAD
We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a blended approach to office working, expecting you to collaborate and connect in one of our thriving offices on average three days per week.
We deliver on what we say, taking the development of our people seriously.
We'll work with you to progress your success plan and provide opportunities to accelerate your career.
You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance.
We pride ourselves on being an organisation that gives back so you'll also have one charity day allocated to support a cause that matters to you.
There are plenty of other perks. Apply to find out more.
About you:
You will be a member of a focussed, specialist team providing support and expertise to execute the Paid Media plans on behalf of a handful of Access Business Divisions.
You are a hands-on specialist of Paid Search, LinkedIn, YouTube and GDN advertising + experienced with Twitter ads.
On a daily basis, you will work collaboratively with the wider Digital Media Team to support across a number of business areas in order to drive results.
You have a proven history of achieving results; and must be a team player who looks to solve problems and is happy to muck in to get the job done in a fast & agile environment.
Day-to-day, you will:
Leadership & Management
- Work as part of a small and focussed Digital Media Team to support the delivery of PPC for a few specific business areas.
- Ensure high quality work, best practice and serve the needs of the divisional Heads of Marketing.
- Certify all PO's and budgets following due process AND are accurately tracked.
- We report monthly on ROAS / ROI by channel and want improvement for YTD impact.
- Set and manage expectations so deliverables & deadlines are met.
- Support the Digital Product Owner and lead the work to establish Paid Media as a consistent ROAS/ROI source for Forms Filled and Sales Qualified Leads from Digital channels.
Digital Acquisition and Conversion Optimisation
- Plan/Measure Digital Channels effectiveness for the different Industry & Customer segments.
- Segment prospect and customers based on demographics, behaviours like past engagement and website interactions (content downloads, site page visits, etc.) and lifecycle status.
- Find new approaches to Lead nurturing, including Content Scoring fundamentals and how they can best be incorporated into our Paid Media planning.
- Create and implement new projects to help improve Conversion rates.
Service Delivery:
- Campaign Management & Execution: Lead PPC, LinkedIn, YouTube, and Twitter advertising, staying up-to-date with industry trends and new technologies.
- Coordinate with divisions and agencies to ensure paid media campaigns drive prospects and leads down the funnel, aligning strategies with top-performing web content.
- Develop, review, and improve campaign tactics and execution, ensuring seamless integration of content and paid media across channels.
- Performance Tracking & Reporting: Prepare for and lead monthly performance reviews, including KPI tracking, quarterly business reviews (QBRs), and campaign assessments.
- Collaborate with Digital, Data/BI, and Marketo teams to align goals and strategies, ensuring that divisional needs are met and that campaigns are optimized for lead generation and revenue growth.
- Regularly report on weekly, monthly, and year-to-date (YTD) results.
- Strategy & Stakeholder Management: Develop and implement effective strategies in a fast-paced B2B SaaS environment, balancing hands-on execution with strategic thinking.
- Provide trusted guidance in search and social advertising (LinkedIn, YouTube, Twitter) to ensure success.
- Communicate clearly and effectively with stakeholders, building business cases and ensuring visibility into campaign status, results, and future plans.
- Skills & Innovation: Demonstrate strong organizational, communication, and leadership skills, ensuring smooth collaboration across teams.
- Proactively drive process improvements, optimize paid media plans, and implement the latest digital tools and dashboards.
- Be adaptable, numbers-driven, and able to work independently under pressure, while maintaining professionalism and creativity in all client interactions.
Your skills and experiences might also include:
- Demonstrates a passion for Digital and experience across multiple Channels is a must!
- Commercial awareness, Analytical mind + Eye for detail - Ability to see through the Customers' eyes and articulate via real insight and data, where improvements are needed to achieve a 1st class Website/Content/Buyer Journey experience.
- Proven 1-2 years' experience in Paid Media hands-on management roles.
- Proven experience AND success executing multi-channel digital marketing plans.
What are we all about?
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific.
It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient.
Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive.
If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us!
We wholeheartedly believe in equality for all and the transformative power of diversity.
Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you?
Let's make a difference together.
Love Work. Love Life. Be You.
