Job Summary
This role is responsible for leading comprehensive management of the lead lifecycle, including acquisition, nurturing, scoring, and handoff to the sales team.
The role applies advanced design and execution of multi-channel nurture flows to guide prospects through various customer journey touchpoints.
The role also includes defining segmentation criteria, leading testing strategies, ensuring legal compliance, and providing leadership on complex projects while mentoring lower-level employees.
Responsibilities
- Leads management of the lead lifecycle, including lead acquisition, lead nurturing, lead scoring, and lead handoff to the sales team.
- Applies mastery design, assembly, and execution of state-of-the-art multi-channel nurture flows to progress prospects through customer journey touchpoints.
- Identifies and develops strategy for relevant buying journeys and data attributes to drive effective segmentation and targeting strategies.
- Contributes to developing strategy for the planning, development and execution of segmented nurture streams and transitions based on prospect behavior and other critical objectives.
- Leads definition of segmentation criteria by behavior and profile data to manage audience lists for the different buyer personas.
- Heads multi-variable testing strategy on lead nurturing strategies and consults with marketing and content teams to identify new tactics that can be used for our nurture programs.
- Ensures compliance with legal and security governance practices related to customer consent.
- Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.
- Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.
Education & Experience Recommended
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 10+ years of work experience, preferably in CRM, testing and optimization strategy, or a related field.
Preferred Certifications
NA
Knowledge & Skills
- Analytics
- Brand Management
- Brand Marketing
- Brand Strategy
- Branding
- Customer Relationship Management
- Data Analysis
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Market Research
- Marketing
- Marketing Communications
- Marketing Strategies
- New Product Development
- Product Marketing
- Project Management
- Selling Techniques
- Social Media
- Thought Leadership
Cross-Org Skills
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
Impact & Scope
Impacts large functions and leads large, cross-division functional teams or projects.
Complexity
Provides highly innovative solutions to complex problems within established policy.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc.
These may be subject to change and additional functions may be assigned as needed by management.
Pay
The base pay range for this role is $130,350 to $200,750 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only).
Pay varies by work location, job-related knowledge, skills, and experience.
Benefits
HP offers a comprehensive benefits package for this position, including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting.
The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
