Senior Analyst, Paid Social

Publicis Collective • Full-time • New York, New York, United States • 1w ago

Company description

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At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Overview

The Senior Analyst is responsible for campaign management activities such as set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation for a specific client. The Senior Analyst is also responsible for identifying and implementing optimizations as approved by the manager and client.

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. They will have at least one year of hands-on experience in executing paid ad campaigns across Facebook, Instagram, and TikTok with the highest level of accuracy with additional experience in Snapchat being preferred.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.

Responsibilities

Role Objectives:

· Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers

· Demonstrate diligence, attention to detail, and adherence to agency best practices

· Maintain and organize campaign-specific materials

· Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

· Assist in the development of client-facing campaign performance reports

· Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities

· Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

· Traffic campaigns into technology platforms

· Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance

· Generate and manage monthly bill/pay and spend reporting

· Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

Minimum Qualifications:

· Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent

· 2+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, etc.)

· Digital media operations experience preferred

· Strong analytical thinking and mathematical skills and an ability to manage data

· Experience with Facebook and Twitter Ads platform or 3rd Party API technology

· Experience with PPC and digital display advertising and traditional media elements

· Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

· Strong organizational and communication skills

· Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.