Company Description
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs.
Through our Power of One model, we put Walmart at the center, bringing together specialists in strategy, media investment, data, influencers, commerce, and content, delivering a highly connected, purpose-led, and collaborative approach for our clients.
PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead." This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry.
Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
Overview
The Vice President, Programmatic will be responsible for advocating programmatic practices with internal and external stakeholders and overseeing scalable campaign execution operation and procedures.
The Vice President, Programmatic will be responsible for achieving spend targets through capitalizing on upsell opportunities and organic growth.
The ideal candidate drives adoption of Programmatic service models through advocacy, education, and client management.
This highly motivated, detail-oriented individual manages a team of experts who work with agency teams to ensure the value proposition of the Programmatic offering is fully understood, embraced, and translated into highly successful campaign execution.
The Vice President, Programmatic leads a team responsible for defining innovative strategies for their client.
Provide strategic thought leadership on process, audience strategies, campaign optimization, and the growth of the Programmatic operation.
It is the Vice President’s responsibility to ensure that all applicable programmatic techniques and technologies are deployed for optimal campaign performance.
The ideal candidate will have extensive experience in digital media buying, with a focus on Addressable Display, Video, Social, Search and Mobile campaign management.
The role requires strong analytical thinking ability, excellent presentation skills, experience managing and coaching direct reports in a rapid growth environment, and deep experience in the DSP and exchange-based media buying industry.
Responsibilities
- Manage a team, that own programmatic execution of client campaigns
- Assume accountability and ownership of Programmatic operational successes and failures
- Responsible for the financial and operational success of their assigned team
- Identify opportunities related to platform technology, data and media inventory sources and pursue opportunities for value creation on behalf of client(s)
- Responsible for the growth of current and prospective accounts
- Partner with various teams on both internal and external initiatives
- Schedule and participate in new business pitches and client insights sessions
- Continuously and creatively improve how Programmatic is adopted
- Oversee training, mentoring and development of direct reports
Qualifications
- B.S. or B.A., preferably in Marketing or Advertising
- 10+ years in digital media; with an emphasis on Programmatic media
- 5+ years with increasing responsibility within an agency or media company
- 5+ years of people management experience
- Programmatic Marketing subject matter expertise
- Excellent interpersonal, verbal, written communication, and presentation skills
- Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum
- In-depth understanding of digital advertising landscape
- High competency level in MS Office products; demonstrated advanced Excel and PowerPoint skills
- Excellent time management / project management skills, with ability to manage detail work and communicate project status effectively to all levels
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $115,500 - $200,000 annually.
This is the pay range the Company believes it will pay for this position at the time of this posting.
Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
The Company anticipates the application deadline for this job posting will be 2/24/25.
Veterans Encouraged to Apply
