Demand Generation Manager, Calibration Solutions

Mesa Laboratories, Inc. • Full-time • Lakewood, Colorado, United States • $95k - $115k / year • 1w ago

Job Opportunity

Are you looking for an opportunity to make a difference? At Mesa Labs we’re passionate about protecting the vulnerable by enabling scientific breakthroughs, ensuring product integrity, increasing patient and worker safety, and improving quality of life around the world.

Position Overview

The Demand Generation Manager, Calibration Solutions has responsibility for overseeing integrated B2B campaigns and internal/external marketing communications across North America, Europe, Middle East, and Africa (EMEA), Asia Pacific (APAC), and Australia and New Zealand (AUS/NZ) regions.

Your focus will be co-designing, executing, reporting, and optimizing growth initiatives to increase market awareness, generate demand, accelerate the pipeline, and generate qualified opportunities for Salespeople.

In addition to acquisition tactics, strategic efforts will include supporting customer retention, cross-sell, and upsell.

At your core, you’re passionate about crafting complex, personalized journeys across digital and in-person avenues.

You will evaluate intent signals across different channels and mediums, working nimbly to create technical content and optimize tactics with a data-driven methodology.

You’ll partner with the Director of Product Management and Product Owners to develop and deploy campaign content, including pay-per-click (PPC) ads, email journeys, thought leadership articles, landing pages, case studies and whitepapers, social media posts, and display ads.

Key Job Responsibilities

Strategizes, deploys, and optimizes B2B integrated, omnichannel campaigns mapped to specific buying stages across multiple products and applications to drive marketing-qualified leads (MQLs) and marketing-qualified accounts (MQAs).
Monitor and analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
Builds cross-channel strategies that include organic and paid social media, Google Ads (Search and Display), SEO, email automation, print, direct mail, public relations, tradeshows, and webinars; applies an experimentation mindset to marketing campaigns to drive, test, learn, and optimize.
Create and manage an effective marketing communications strategy to maintain a strong and consistent brand presence.
Craft and distribute compelling marketing content, including whitepapers, case studies, and thought leadership articles, translating complex information into engaging, high-converting content for various audience segments.
Manage all external and internal communications to ensure brand messaging is consistent and aligned with business objectives.
Strategizes and manages campaign calendar and delegation of campaign planning with internal stakeholders, including the Director of Product Management, Product Owners, and external contractors.
Partners with Product Owners to develop target audiences, segmentation, and campaign tactics to support go-to-market goals.
Oversee the company website, ensuring it is up-to-date, user-friendly, and optimized for lead generation.
Collaborate with the web development team to implement SEO best practices and track website performance.
Guides efforts to create standardized marketing reporting and dashboards, presenting performance to the marketing department as well as stakeholders throughout the company.
Supports global Sales teams with data-driven insights, visibility into campaigns and their performance, and Salesforce CRM training.
Plan and execute marketing strategies for industry tradeshows and events, including booth design, promotional materials, and lead generation initiatives.
Coordinate pre- and post-event marketing campaigns to maximize event ROI.
Owns the digital marketing budget and ROI of campaigns, tying metrics to business results and revenue growth.

Qualifications/Education

BA/BS degree or equivalent.
5+ years of marketing experience - developing demand generation programs proven to lead to significant pipeline and closed revenue.
Data-driven marketer with experience in developing strategy, processes, and tactics with Product, Sales, and Customer Support.
Experience with full MarTech stack, including Salesforce (or other CRM), DemandBase (or other ABM tool), Hubspot (or other email marketing tool), webinar platforms, LinkedIn/Twitter, Google Ads, display advertising, SEM/SEO, and other marketing automation tools.
Seasoned in program management.
Able to adapt communication effectively to accommodate different audiences.
Proven ability to build relationships with sales, operations, and product marketing.
Confidence in presenting pipeline numbers in regular key stakeholder meetings.
Proven ability to excel in a dynamic, fast-paced environment.
Self-motivated, innovative, collaborative, creative, and analytical.
Ability to lead projects with unclear scope; able to define the goal and subsequently provide clarity, training, and constructive input to team members where needed.
Acts as coach to other team members.
Demonstrates courage and willingness to make sound decisions in a timely manner.
Places difficult issues on table in open and constructive manner.
Participates in developing and implementing solutions.

Compensation/Benefit

The company offers a comprehensive benefits package and compensation for this position. The package includes base salary, bonus, equity, medical/dental/vision insurance, 401k/Match.

Salary Range for this position is $95,000 - $115,000.

Mesa Labs is an Equal Employment Opportunity Employer.

Mesa Labs prohibits unlawful discrimination and harassment against applicants or employees based on age, race, sex, color, religion, creed, national origin or ancestry, disability, military status, sexual orientation, or any other status protected by applicable state or local law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

41 CFR 60-1.35(c)