About the employer brand:
With a goal to influence the way they approach nutrition by bringing to us the produce that is naturally healthy and full of flavour the brand is the pioneer of organic food. They are part of an on-going journey to create sustainable farms which are a perfect amalgamation of their goal to nurture nature, preserve heritage practices and our scientific expertise – while meeting the growing need for complete and convenient nutrition.
Title
Mobile App- Full Stack Growth Marketing Expert
Location
Bengaluru Hybrid
Engagement
6 months Contract
Role Overview
Achieve consistent Month-on-Month (MoM) revenue stability, strengthen customer retention to minimize churn, and drive annual growth from both existing and new customers, scaling the brand's app revenue beyond INR 15 Cr/month sustainably.
Job Description
Scope of Work (in phases)
Customer Retention & Churn Reduction
Data Analysis & Insights:
- Perform cohort analysis to identify churn patterns and at-risk segments.
- Leverage RFM (Recency, Frequency, Monetary) segmentation to tailor retention efforts.
Retention Campaigns:
- Build personalized retention workflows (push notifications, SMS, emails) for:
- Win-back campaigns for lapsed customers.
- Upselling and cross-selling relevant products to active users.
- Develop exclusive loyalty rewards or subscription models for recurring purchases.
Customer Experience Improvements:
- Optimize the app’s UX for seamless ordering and reordering.
- Address delivery issues and product quality concerns swiftly with a robust feedback mechanism.
Revenue Growth from Existing Customers
AOV (Average Order Value) Enhancement:
- Easy to apply hacks like combo packs to frequently bought items at check-out to drive upsell.
Subscription Plans:
- Scale app-exclusive subscriptions for essentials with custom delivery preferences including long-term subscriptions.
New Customer Acquisition & Growth
Hyper-Targeted Campaigns:
- Utilize paid campaigns (Google Ads, Meta, and programmatic ads) for geographies with high dairy consumption, specifically in the existing markets/states of Karnataka, TN and Telangana.
New Initiatives
- Referral programs to content-led hacks for consistent growth cycles.
- Data-Driven Marketing Automation (based on clear data-backed findings).
Customer Journeys:
- Implement dynamic customer journeys based on app behavior (e.g., first purchase, high-frequency users).
Predictive Analytics:
- Use machine learning to predict churn risk and high-LTV customers.
- Offer targeted promotions for high-risk users.
Performance Dashboards:
- Set up real-time dashboards tracking revenue metrics, churn, and retention performance.
Product Optimization for Growth
Feature Enhancements:
- Regularly survey customers to identify product gaps or improvements.
Growth Reporting & KPI Tracking
Coaching the core marketing team
- Weekly and monthly reports covering:
- Retention metrics (churn rate, repeat purchase rate).
- MoM revenue growth split by new vs. returning users.
- CAC and LTV analysis for sustained profitability.
- Coaching and mentoring the core marketing team, re-aligning the performance-led team structure.
Job Requirements/Mandatory Skills
- Masters in Business Administration from a reputed college into Marketing or Data Analytics, or a related field.
- 10+ years of Experience working as a Growth Marketing Specialist.
- Expertise in cohort analysis, RFM segmentation, and deriving actionable insights.
- Experience in designing and executing win-back, upsell, and cross-sell campaigns using push notifications, SMS, and email.
- Proficient in optimizing app UX/UI and implementing effective feedback systems.
- Skilled in boosting AOV with strategies like combo packs and scaling subscription plans.
- Strong command over Google Ads, Meta Ads, and hyper-targeted campaigns.
- Knowledge of marketing automation tools, churn prediction, and real-time performance tracking.
- Ability to enhance product features and act on customer feedback for continuous improvement.
- Proficient in reporting retention metrics, revenue growth, and mentoring marketing teams.
About WinnerBrands
At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/
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< WB Consultant >
