Company description
Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network,
Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth| Twitter: www.twitter.com/digitas_health
OverviewIt’s never just a piece of copy. It’s an opportunity to make great advertising creative, to develop a relationship with our audience, to bring valuable healthcare information to real people in need. That’s our attitude at Digitas Health.
Maybe that’s your attitude too. Maybe your proudest professional moments have come when you applied a consistent voice to the myriad marketing assets of your pharmaceutical client: a voice that showed respect for the reader and accuracy in content. Or maybe you turned just the perfect phrase to explain that complex product offering, transforming a clinical morass into clear communications. That sound familiar? If it does, we should meet.
Digitas Health, an agency focusing on the pharmaceutical sector, is looking for a tough ‘n’ talented Copy Supervisor to partner with us to lead copy development across one or more brands, ensuring clinical accuracy, editorial elegance and consistency in brand voice. In short, generate exceptional, appropriate copy and direct other Copy Writers to do the same.
The ideal candidate will have a winsome attitude, understand the ever-changing interactive advertising landscape, and be anything but a yielding when it comes to enforcing copy development do’s and don’ts.
Responsibilities- Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector
- Know, like the back of your hand, all aspects of the brand including trials, studies and patient profiles
- Build strong relationships with Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand
- Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives
- Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns
- Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams
- Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content
- Write, reference and annotate copy in preparation for medical/legal review in a deadline-focused environment
- See copy decks and manuscripts through development and to launch (in partnership with Editorial)
- Deliver fluent knowledge of interactive capabilities, content development and editorial flow
- Develop original content for new projects, and collaborate with Medical Director when needed
- Help mentor more junior Copy Writers, developing their ability to produce quality work
QualificationsSkills:
- Ability to recognize strong creative ideas and see them through to completion.
- Ability to sell ideas to other members of the creative team and to clients.
- In-depth knowledge of pharmaceutical/healthcare marketing.
- Ability to thrive under pressure in a fast-paced environment.
- Ability to meet deadlines for multiple projects simultaneously.
Requirements:
- A strong copy portfolio and unique voice
- Track record as a creative problem solver with a knack for fresh ideas and a new perspective.
- At least 6 years’ web copywriting experience
- Experience with writing consumer-focused and healthcare professional focused content.
- Pharma and/or healthcare experience is required
Additional informationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $79,990 - $114,975 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/24/2025.
All your information will be kept confidential according to EEO guidelines.
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