About You
Cromwell Property Group is seeking a Digital Marketing and Social Media Coordinator to build on our brand awareness and enhance our online presence. As our newest team member, you will be recognised for your unique skills, diverse ideas, abilities and creativity. We thrive on collaboration and diversity, and value the fresh perspectives you will bring to the table.
Even if you don’t feel the below criteria matches your skillset, please still apply, we want to hear your story.
We’re looking for a proactive and creative individual who enjoys coming up with new ideas and implementing them across a variety of digital platforms. You will have extensive writing skills, the ability to manage multiple projects and be a team player with a positive attitude.
To be successful in this role, you will have expertise with using SEO best practices to write creative copy that includes effective keyword placement, proficiency in leveraging data analytics and customer insights to drive decision-making and have a strong understanding of digital marketing concepts and best practices.
About The Role
The Digital Marketing and Social Media Coordinator is an essential part of our Marketing Team. Reporting to the Digital Marketing and Platforms Manager, this Permanent Full-time role is focused on developing and implementing digital marketing strategies to enhance the online presence and brand awareness.
You will be building key spokespeople profiles, managing digital campaigns, creating engaging content, and analysing performance metrics to drive growth and engagement.
Some key areas of the role will include:
Digital Marketing
- Plan, execute, and optimise digital marketing aspect of campaigns across various platforms, including social media, email, and search engines.
- Create and manage customer nurture journeys using our existing marketing assets.
- Track, analyse, and refine nurture journeys based on performance data.
- Keep websites updated and implement and manage SEO and SEM strategies to improve website visibility and drive traffic.
- Collaborate with Marketing Leads on the execution of brand and product campaigns, including creating automated workflows and managing lead generation.
Communications
- Write a wide range of relevant, timely and engaging content across various platforms targeted at each customer segment, engaging with external and internal providers as required.
- Draft, edit and produce email marketing campaigns, including quarterly fund updates, insight magazine emails, product promotional emails.
- Oversee social media accounts, create and schedule posts, engage with the audience, and monitor performance.
- Promote key spokespeople and thought leadership articles on appropriate platforms.
- Conduct market research to identify trends, competitors, and customer insights.
What We Bring
- Agile Working (Hybrid Working)
- Yearly Performance Bonuses for all roles
- Birthday Leave, Public Holiday Swaps & Volunteer Leave!
- 16-week Cromwell paid parental leave (available after 3 months of employment)
- Access to a wide variety of courses on LinkedIn Learning
- $299 Employee Health and Wellbeing benefit
- Corporate Discounts on Banking, Gym Memberships, Health Products and Activewear!
- Inclusive Leave Policy (Career Breaks, Grandparents Leave, Personal Leave Top-ups, Special leave)
- Employee Referral Bonus
- Financial support for training programs
- Ongoing development and networking opportunities for all employees
How To Apply
Please click "apply" to lodge an application, if you have any questions about the role or would like to learn more, please contact Ash Lane, People & Culture Business Partner on ash.lane@cromwell.com.au.
About Us
Our vision is to be a trusted, real estate fund manager, recognised for our transparency, authenticity and creativity. To achieve this vision, we need people with the skills, ingenuity, creativity and desire to succeed.
Our multidisciplinary team is made up of people from diverse backgrounds with unique experiences and perspectives. We’re committed to fostering an inclusive, equitable and respectful culture that allows our people to be their true and authentic selves. We believe this critical to the success as of our business. We’d love to have you as part of our team, and we’re excited to see what you could bring to this role.
Unsolicited agency resumes will not be accepted for this position and Cromwell will not honour any fees related to resumes that are submitted directly to hiring managers and not through our approved process.
