Company description
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
OverviewWhat does Pub W Data Governance do?
Working across various teams such as Analytics, Engineering, and Technology Activation teams, Data Governance designs and enforces the processes and protocols to manage data effectively across the ecosystem in an effort to maintain quality, consistency, availability of data needed to produce client’s marketing performance reports more efficiently. We then work to understand key decision points so we can ensure the correct business logic is applied, documented and executed. Once that data is mined, it helps to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.
What does a successful Manager look like?
Successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a problem-solving mind, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.
We look for prior experience in media analytics, especially digital media. You should already be used to representing your team to clients, since Managers are often the face of our Data Governance & Analytics teams. We hope you’re a numbers whiz and know how to bring data to life. We’re also hoping you have at least a year’s worth of experience managing junior-level staff members and have at least four years of prior professional experience.
ResponsibilitiesWhat does a Data Governance Manager do day-to-day?
Our Managers work very closely with their teams of analysts to help them stay on track with day-to-day deliverables. They also contribute crucial intellectual capital to their teams by help designing and implementing standardized processes and protocols to enable efficient data management; they also behave like Business Analysts who understand client requirements and are able to produce clear documentation to facilitate automation of data processing. Managers also work closely with their Associate Directors to help execute on the practice and department’s vision with their team. As such, Managers are mentors, managers, project managers, and thought leaders, all at the same time.
QualificationsRequirements:
- 3+ years of work experience in media or related field
- 1+ years in a managerial or supervisory role.
- Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.).
- Ability to communicate complex ideas to both external and internal clients.
- Knowledge of SQL, Python, and other data manipulation languages.
- Demonstrated strong project management skills
- Experience with querying relational databases
- Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software)
- Extensive experience with digital media marketing metrics
- Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
- Ability to structure and manipulate large data sets to answer business questions.
- Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
- World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
Preferred Experience:
- Experience with third party research partners such as GfK, Nielsen and comScore.
- Experience with ad verification tools such as IAS, Moat, etc.
- Experience with using or analyzing data form DMPs and DSPs.
- Knowledge of visualization tools like Tableau, Power BI.
Additional informationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $87,210 - $105,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/12/2025.
Veterans Encouraged to Apply
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