Description

Position at GroupM

Organisation Profile

GroupM is the parent company to WPP’s media agencies including MindShare, EssenceMediacom, Wavemaker, Xaxis and Keyade. Our primary purpose is to maximize the performance of the agencies on behalf of our clients, our shareholders, and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, talent, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations with leading market positions.

Shared Services Centre (SSC)

GroupM MENA have decided in 2018 to establish an independent Unit to create a centre of excellence. The Unit has clearly defined objectives, and procedures. It is independent from the agencies and report directly to GroupM MENA. The initial areas that SSC will be responsible for are Accounting, Purchase Ledger, Treasury, Taxes, Media Operations, Billings, Credit Control, Payroll, Statutory Reporting, Compliancy, later WPP has decided to offshore the Finance Hub to Finance Plus India, the SSC global arm of WPP and all functions are now offshored to India except for the media operations function.

You will be responsible for supporting with Social and Paid Search campaign management. You will be participating in the strategy, planning, implementation, and reporting of across the agency’s accounts. You will provide support to the extended local performance and ad operations team working to develop the operational capabilities within the agency.

Role context:

Responsible for managing the operations of digital biddable campaigns.
Manage end to end campaign operations and technical implementation Paid Search, Paid social ( Meta, Tiktok, Snap ads, Twitter (X) and Linkedin ) as well as biddable display and video ( excl Programmatic).

Main responsibilities and duties:

Activation and optimization of day-to-day digital performance campaign (i.e., Paid Search, Social, Display and Video).
Active support in establishing data-driven Performance strategies to drive business outcomes for our clients.
Setting up and optimizing campaigns across Performance Channels.
Monitor campaigns: optimizations, ongoing analysis to ensure your campaigns are meeting business objectives.
Campaign measurement and analysis: you are able to follow a measurement framework and are familiar with performance tracking (web and app). You have working knowledge of GA4 and major MMPs ( Adjust, Appsflyer, Kochava…).
In-depth analysis to generate actionable insights to improve business KPIs.
Cross-channel optimization based on clear attribution models.
Provide best in class client servicing by adhering to SLAs and adopting a proactive approach.
You will adopt a continual ‘test and learn’ approach to all performance marketing activities, developing A/B tests and sharing results with the wider team.
Be a master of our internal processes.
Provide consistent and effective support to senior managers.
Keep up to date with latest digital marketing developments.
Interact with the different entities (management, technical team, Paris operational team).

Required skills:

You have proven experience in performance marketing (1-3 years)
You are certified across Google Ads products (Google Ads Search Certification, Google Ads Display Certification, Google Ads Video Certification, Shopping Ads certification, Google Ads Measurement Certification)
You are blueprint certified (Facebook Certified Media Planning Professional OR Facebook Certified Media Buying Professional)
You are Search Ads 360 certified and have experience with the overall Google Marketing Platform stack
You are familiar with and competent using Looker Studio
You are competent on Excel and PPT.
You have great attention to details
You have strong analytical skills with an ability to analyze and draw insights.
You are bilingual (English and Arabic)
You have excellent verbal and written communication skills
You are a flexible, approachable attitude with good problem-solving skills
You can work to deadlines in a fast-paced environment.
You are a dedicated team player
You are data driven and committed to learn new processes and improving your skills.
Previous experience in a performance role is preferred.

Success Attributes

Good interpersonal and communication skills.
Curious, Innovative and Proactive.
Strong analytical skills
Good time-management and organizational skills
Self-directed, proactive and a strong attention to detail.

What do you get

In-depth training program with full support from senior leadership.
You get to work on exciting clients with the opportunity to test first to market features and strategies.
Hands-on learning and development in real-life situations
Competitive compensation for your time
Flexibility in hours and working location.
A great team of like-minded, smart people who are always happy to help and have a laugh.

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