About the Job

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We are seeking a Performance Marketing Manager - New Channels to acquire therapy and psych patients through non-SEM digital acquisition channels. This person will support existing paid social efforts and craft the audience and campaign strategy to expand into new channels such as programmatic display/video, audio and programmatic OOH. To be successful, this person will need to be comfortable with ambiguity, have strong data analysis skills and be an effective collaborator with both internal cross-functional teams as well as external partners. This role will work closely with internal creative, web, lifecycle, analytics and ops teams as well as external agency and vendor partners.

Required Qualifications

5+ years of marketing experience dedicated to managing multiple non-SEM paid channels
Hands-on-keyboard experience managing digital channels
Experience analyzing data from disparate systems to identify trends, i.e. ad platforms, site analytics tools, BI tools and CRMs
Experience working with cross-functional teams (creative, web, lifecycle, analytics and ops teams)

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

2+ years working at a high growth startup
Experience in programmatic video/display, dOOH, audio, and/ or paid social
Experience with new platform set up and troubleshooting audience integrations and tracking requirements
Experience managing agency partners
Experience in the healthcare, mental health or other highly regulated space
Experience launching and scaling a new channel from 0 >1

We're serious about your well-being! As Part Of Our Team, Full-Time Employees Receive

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and Employee Resource Groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Discounted Programs: Fetch, SmartSpend, Ladder, SoFi

Our Team

At Rula, we believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.

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Performance Marketing Manager - New Channels

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