The Company

Netcraft is the global leader in cybercrime detection and disruption. We are a trusted partner for three of the four largest companies in the world, twelve of the fifty largest banks, and eight of the world's largest governments. We've blocked more than 225 million malicious sites and perform takedowns against one-third of the world's phishing sites.

Our purpose, passion and expertise are focused on one thing: protecting the world from cybercrime. We carry that passion into our workplace too. Our people are highly talented, and everyone is valued for their own contributions. That's one of the many reasons Netcraft is a great place to work.

The Role

We are seeking a results-oriented and strategic Director of Demand Generation to lead our marketing efforts in creating growth and engagement in the B2B cyber security landscape. This role requires experience designing and executing innovative demand generation campaigns that result in high-quality engagement across the buying committee to build new pipeline and revenue.

As Director of Demand Generation, you'll collaborate closely with cross-functional teams to shape Netcraft's marketing strategy. You'll have a meaningful impact in creating effective systems and campaigns, while supporting the sales and customer success teams to help achieve shared growth objectives.

Key Responsibilities

Develop, deliver, and optimize integrated demand generation campaigns to achieve lead generation, customer acquisition, and revenue goals across multiple channels, including website, digital advertising, marketing automation, content syndication, community sponsorships, and more
Collaborate with functional heads, product marketing, and content marketing to define and deliver campaigns to create brand momentum, capture prospects with purchase intent, and convert to qualified sales opportunities
Analyze market trends, competitive landscape, and customer insights to tailor strategies that position Netcraft at the forefront of external cyber security solutions
Build near and long-term strategies for demand growth and carry a full bag to drive outcomes and commercial growth targets
Leverage data-driven insights to monitor campaign performance, refine targeting strategies, and maximize ROI
Coordinate with content and design teams to create compelling assets that resonate with our target audience and build brand awareness, including content, webinars, whitepapers, podcast, community engagement, and more
Partner with sales and product teams to ensure alignment of messaging and strategies, ensuring a seamless lead handover process, managing core martech tools and systems
Stay abreast of the latest tools, technologies, and best practices in demand generation, marketing ops, and digital marketing
Manage the demand generation budget effectively, strategically allocating resources to maximize impact

To Be Successful You'll Need

Proven experience building demand generation programs in a B2B environment, preferably in the cyber security or technology industries
Strong track record of creating and managing successful demand generation campaigns with measurable results
Exceptional analytical skills with the ability to leverage data to drive good decision-making and optimize performance
Excellent people management skills, with experience recruiting and developing high-performing teams
Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
In-depth knowledge of digital marketing channels including SEO, PPC, social media, email marketing, and content marketing
Strong communication skills with the ability to effectively articulate complex concepts across diverse teams including sales, marketing, product strategy, and customer success
A proven record of creating effective marketing programs and messages that demonstrate creative thinking
A data-driven mindset towards using significant business insights to guide decision making
A strong work ethic, a good sense of humor, and a self-starting mentality
BS/BA in Business, Marketing, English, or an equivalent degree

The Reward Package

We like to look after our people and help them feel engaged and supported, so the reward package includes:

A competitive salary, reviewed annually
Hybrid and flexible working options
Enhanced family leave provisions, incl. up to 52 weeks Maternity/Adoption Leave paid on a sliding scale, and 4 weeks Paternity Leave at full pay
33 days of vacation per year (incl. public holidays) plus paid sick, training and compassionate leave
Safe Harbor 401(k) plan with 4% employer contributions
Comprehensive insurance package (health, dental, vision, life, etc.) with 90% employer-paid premiums
Well-stocked kitchen with drinks and snacks
Inclusive culture and environment, where you'll feel genuinely valued and respected

Diversity, Equity and Inclusion

At Netcraft, we value DEI and through our ally network we actively support under-represented groups. We seek to maintain a working environment that is free from bias, harassment or discrimination and we encourage candidates from any background to apply, regardless of their gender, gender identity, sexual orientation, race/ethnicity, ability/disability, age, religion, or any other specific characteristics.

We're happy to make reasonable adjustments to our hiring process to ensure that everyone can participate fully and comfortably.

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Director of Demand Generation

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