Job Purpose

Develop, execute and maintain effective Media and Channel integration strategies across all advertising channels in order to meet annual A&G and Virseker targets, build brand presence and drive future business growth, with consideration for brand positioning and meeting Group Marketing Media and Channel performance objectives.

Responsibilities

Functional Strategy Formation

Lead the development and implementation of the Media and Channel Integration strategy for a business area or significant function, anticipating mega-trends and complex challenges and opportunities, and ensuring integration within the wider corporate strategy. Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives.

Leadership and Direction

Identify and communicate the actions needed to implement the Media and Channel Integration strategy and A&G and Virseker brand plan within Group Marketing; explain the relationship to the broader organisation's mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals.

Marketing

Oversee a particular area, product or service within the larger marketing strategy. Involves managing development and delivery. Ensure effective creation, implementation and maintenance of Media and Channel Integration A&G and Virseker brand strategy launches to achieve optimal return on investment and Brand presence. Ensure the overall Media Channel analyses on an on-going basis to ensure delivery of campaigns at an optimal P-factor.

Budgeting & Costing

Manage budget plans for a department. Could involve development and delivery. Ensure Media and Channel Integration budgets are optimised to deliver against business objectives.

Brand

Oversee the Media and Channel Integration strategy within the larger A&G, Virseker & Partnerships brand strategy. Involves managing development and delivery.

Stakeholder Engagement

Identify and manage stakeholders up to C-suite level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions. Responsible for the Media and Channel Integration strategic management and implementation of strategies through collaboration with key internal stakeholders such as Marketing Managers, in order to achieve the A&G and Virseker objectives.

Customer Relationship Management / Account Management

Develop and implement relationship management plans to identify and build relationships with relevant decision makers and influencers both within the customer organisation and within the market to enable effective two-way flow of information and resolution of issues. Manage ongoing relationships with identified stakeholders to ensure their needs are met and the relationship is maintained.

Contract Management

Manage a portfolio of contracts and negotiate service level agreements. Will also plan, coordinate and supervise activities relating to major contracts. Achieve effective generic media buying and management through building long and short-term media partner relationships.

Continuous Improvement

Lead the review of existing operations and the implementation of innovation processes across the department or sub-function to ensure the required continuous improvement outcomes are delivered. Keep up to date with developments in the market in order to identify, explore and possibly implement Media innovation and improvement.

Performance Management

Manage and report on the performance of a substantial, diverse team; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these; take appropriate corrective action where necessary to ensure the achievement of team / personal objectives.

Digital Marketing Capabilities

Support creation of the digital marketing road map and lead specific capability-building initiatives, collaborating with technology partners and enterprise teams. Support identification of opportunities for capability building. Execute enablement strategies encompassing market segmentation, digital experience, product mix and positioning, channel optimisation and efficiency and analytics to achieve or exceed defined business goals.

Education

Grade 12/ SAQA Accredited Equivalent (Essential)
A relevant 3 year Business related degree / diploma in a Commerce or related discipline such as Marketing, Media or Advertising (Essential)

Experience

8 - 10 years' experience in Media or Channel Strategy environment (Essential)
Experience within the financial services industry (Advantageous)
3 - 4 years' experience within a management role (Essential)

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Senior Manager: Integrated Media Planning A&G, Virseker and Par