One Hire Bought Back 40 Hours
When Kaiyan Ali, founder of Montaj Digital, realised he was spending 40+ hours a week buried in campaign delivery, he knew it was holding back the agency’s growth.
Weekly reporting. Campaign planning. Managing 20–30 live campaigns.
The work was getting done, but at the cost of strategy, client acquisition, and scaling the business.
After a previous bad hire cost him five figures in mistakes, Kaiyan needed the right specialist, someone who could take over delivery with confidence, free up his time, and add real value to the agency.
That’s where Paid Media Jobs stepped in.
Where Speed Meets Quality
Unlocking
The freedom to scale without getting stuck in delivery.
Client Benefit
More time for growth while maintaining high-quality campaign delivery.
Role Hired For
Paid Media Specialist to own campaign management and execution.
Montaj Digital, founded by Kaiyan Ali in 2021, is a performance-focused paid media agency helping ecommerce and service-based brands scale profitably through high-ROI campaigns.
Specialising in paid social, paid search, and creative strategy, the agency has built a reputation for clear, data-backed execution and measurable results.
As Montaj Digital’s client base grew, Kaiyan found himself increasingly pulled into day-to-day delivery, campaign builds, reporting, and live optimisations, which left little room to focus on scaling, systems, and client acquisition.
To break that bottleneck and continue growing without sacrificing quality, he turned to Paid Media Jobs to find the right hire.
“Our hire through Paid Media Jobs has bought me back 40+ hours a week.
She constantly learns new skills to add value to the business.”
Kaiyan Ali
Founder & Managing Director, Montaj Digital
The Challenge
Kaiyan Ali was spending countless hours in the weeds of campaign management, weekly reporting, and execution.
Despite running a growing agency, he was stuck:
Planning and executing campaigns himself
Managing 20–30 live campaigns monthly
Handling weekly optimisations and reporting
His last hire cost him five figures in mistakes, not including the headaches and time wasted fixing them.
Kaiyan knew he needed to step back to focus on client acquisition and business growth but couldn’t trust delivery to just anyone.
The Process
Kaiyan partnered with Paid Media Jobs to find a Paid Media Specialist who could take full ownership of campaign planning, execution, weekly optimisations, reporting, and active campaign management across clients.
Here’s how we approached the process
Here’s some insight into our refined approach:
Deep Role Scoping
We worked with Kaiyan to clarify what success looked like in the role, identifying exactly which tasks needed to be taken off his plate to free up his time while maintaining quality delivery for clients
Hands-On Market Mapping
Leveraging our network and paid media expertise, we identified candidates who didn’t just match on paper but had proven experience running high-ROI campaigns across the platforms Montaj Digital uses.
Rigorous Screening
We assessed candidates for technical paid media knowledge, problem-solving skills, and the ability to take initiative within a small, growing agency environment.
Culture and Workflow Fit
We ensured the shortlisted candidates could integrate seamlessly into Montaj Digital’s processes, communicate effectively, and add value beyond campaign execution by bringing fresh insights and taking ownership.
This wasn’t about ticking boxes. It was about finding a specialist who could:
Take delivery fully off Kaiyan’s plate
Proactively learn and add value to other business areas
Support Montaj Digital’s growth by stepping confidently into a delivery role from day one
Results Summary
Within six months, the new hire delivered measurable impact:
Reclaimed over 40 hours per week for Kaiyan
Allowed Kaiyan to step away from day-to-day client account work for four months
Provided consistent, proactive campaign delivery without errors
With delivery fully handled, Kaiyan reinvested his time into building internal resources, systemising Montaj Digital’s processes, driving client acquisition, and focusing on overall business strategy.
Ready to Reclaim Your Time?
If you’re stuck in delivery, your agency’s growth will plateau. Hiring the right specialist allows you to step back and work on your business, not just in it.
Paid Media Jobs helps agencies find top-tier paid media talent, backed by nearly a decade of hands-on experience in paid media.
Let’s find your next game-changing hire.
Book a discovery call with Paid Media Jobs today.