Role Summary

As the Paid Media Manager, you will be responsible for creating and executing the paid media strategy across all media channels, with a strong emphasis on digital. You'll need to develop strategies that resonate with consumers, address business challenges, and deliver exceptional media campaigns

Key Responsibilities

Media Campaign Management: Plan and execute paid media campaigns across a variety of channels, including OOH, DOOH, Audio, Search, Shopping, Display, Social Media, Video, Affiliates, Partnerships, and Content Marketing.
Campaign Launch & Analysis: Support the launch of campaigns by collaborating with partner agencies on planning, asset creation, implementation, and performance analysis.
Performance Marketing: Oversee the performance of Search, Shopping, and Affiliate campaigns, managing budgets and optimizing to achieve target KPIs.
Growth Strategy: Collaborate with internal teams to identify growth opportunities and implement strategies to drive business performance.
Budget Management: Manage and track budgets across all paid media channels to ensure efficient allocation of resources.
Creative Collaboration: Work closely with the Creative & Social teams to develop tailored ad content that resonates with target audiences.
Partner Relations: Build and maintain relationships with external agencies, tech partners, and media partners, staying up to date on industry best practices.

Key Requirements

Strategic Thinking: Ability to develop and execute creative, results-driven paid media strategies.
Fast-Paced Environment: Comfortable managing multiple projects and meeting ambitious deadlines.
Collaborative Approach: Highly collaborative and able to work effectively within a team environments.
Growth-Oriented: Demonstrates a strong passion for growing online sales and driving trade results.

About You

Experience: 4+ years of experience managing large-scale Paid Media campaigns, with a strong focus on digital channels.
Marketing Knowledge: Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics.
Technical Skills: Experience using Google Ads, Meta Ads, TikTok Ads, and proficiency with reporting tools like Google Analytics 4, Supermetrics, and Google Looker Studio.
Analytical Skills: Strong analytical capabilities, with the ability to evaluate performance metrics, develop insights, and provide actionable recommendations.
Communication: Excellent written and verbal communication skills
Proactive & Critical Thinker: Proven ability to be proactive, think critically, and contribute to driving business growth.

What On Offer

An exciting opportunity to work with a dynamic and innovative team
Competitive compensation and benefits package
Opportunities for professional growth and career advancement.
A collaborative, inclusive, and supportive work environment.

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