Company Overview

Avilys is a mission-driven storytelling agency that transforms visionary ideas into purpose-driven brands. To further our growth and to better serve our clients, we are actively looking for outstanding candidates to join our team.

Job Title

We are looking for a Paid Media Specialist.

Job Description

As a Paid Media Specialist, you will be responsible for the planning, execution, and optimization of paid media campaigns across various channels such as Google, Meta (Facebook/Instagram) and Tiktok. Your work will directly impact our clients’ success, helping them achieve their marketing goals and maximize ROI. This is a full-time, hybrid role. You will report to our Digital Marketing Manager.

Your Responsibilities

Campaign Strategy and Execution: Develop, manage, and optimize paid media campaigns across platforms such as Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads, Tiktok Ads and other relevant networks to drive lead generation and conversions.
Keyword and Audience Research: Conduct thorough research to identify relevant keywords and audience segments to ensure targeting is aligned with campaign objectives.
Ad Creation and Testing: Collaborate with the creative team to develop engaging ad copy, visuals, and CTAs; implement A/B testing to continually improve ad performance.
Budget Management: Monitor and allocate budgets effectively across campaigns to achieve desired outcomes within allocated spend.
Performance Tracking and Reporting: Set up tracking mechanisms (e.g., UTM parameters, Google Analytics, Facebook Pixel) to monitor performance; provide detailed reporting on KPIs, conversion metrics, and overall campaign ROI.
Optimization and Scaling: Use data insights to refine targeting, adjust bidding strategies, and improve ad placements; scale successful campaigns to maximize client investment.
Stay Updated on Industry Trends: Continuously learn about platform updates, new ad formats, and best practices to stay ahead of changes in the paid media landscape.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field.
2+ years of experience in paid media campaign management, ideally within an agency setting.
Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager and analytics tools like Google Analytics.
Strong analytical skills and experience working with data to inform campaign optimization.
Excellent written and verbal communication skills, with a focus on client-centric reporting.
Certifications in Google Ads, Facebook Blueprint, or similar are a plus.
Discipline and a laser focus on outcomes.
Pro-active, with initiative to anticipate problems before they occur.
Ability to multi-task.

Avilys Marketing

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Paid Media Specialist