Position Overview

The Head of growth marketing, reporting to the CMO, will be responsible for developing and executing a demand generation strategy to drive high-quality leads and revenue growth. This role requires a creative thinker with a deep understanding of ABM for sales-led motions, experience with managing performance campaigns at scale, and the ability to lead a high-performing team. You’ll work closely with sales, product, and marketing teams to create a cohesive, impactful demand generation engine. This is a rare opportunity to manage both an inbound, performance based motion at scale and strong, high profile ABM activities targeted at the leading companies in the relevant vertical.

Responsibilities

Develop and Execute Demand Generation Strategy: Design and oversee a comprehensive demand generation strategy, including ABM, performance marketing, content syndication, and paid campaigns.
Drive ABM Campaigns: Build and scale ABM campaigns tailored to target accounts, enhancing lead quality and aligning closely with sales objectives for a sales-led motion.
Optimize Performance Campaigns: Manage and optimize large-scale performance campaigns (e.g., Google Ads, LinkedIn, programmatic), leveraging data to maximize ROI.
Align with Sales & Marketing Teams: Collaborate with sales and marketing leadership to ensure demand generation efforts align with business goals and account-based selling strategies.
Data-Driven Decision Making: Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement.
Manage and Develop the Team: Build, lead, and mentor a high-performing demand generation team, fostering a collaborative and results-oriented environment.
Budget Management: Own the demand generation budget, ensuring resources are allocated efficiently and effectively to drive growth.
Experimentation and Optimization: Conduct A/B tests and other experiments to drive improvements across all demand generation channels and initiatives. Create entire end-to-end nurture programs that engage prospects at different stages of the funnel and convert them to become sales-qualified leads.

Qualifications

Experience: 5+ years of experience in B2B demand generation, with a minimum of 3 years in a leadership role focused on ABM and performance marketing.
Proven Track Record: Demonstrated success in developing and executing ABM campaigns for sales-led organizations and managing performance campaigns at scale.
Technical Expertise: Proficiency with tools like Salesforce, HubSpot, Google Ads, LinkedIn Campaign Manager, and ABM platforms (e.g., 6Sense, Demandbase, Terminus).
Analytical Mindset: Strong analytical skills, with the ability to interpret data, optimize campaigns, and present insights to stakeholders.
Leadership: Exceptional leadership skills with experience building and managing a high-performance team.
Communication: Excellent written and verbal communication skills, with the ability to influence cross-functional teams and stakeholders.

Duda

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Head of Growth Marketing