Position Overview
The Head of growth marketing, reporting to the CMO, will be responsible for developing and executing a demand generation strategy to drive high-quality leads and revenue growth. This role requires a creative thinker with a deep understanding of ABM for sales-led motions, experience with managing performance campaigns at scale, and the ability to lead a high-performing team. You’ll work closely with sales, product, and marketing teams to create a cohesive, impactful demand generation engine. This is a rare opportunity to manage both an inbound, performance based motion at scale and strong, high profile ABM activities targeted at the leading companies in the relevant vertical.
Responsibilities
- Develop and Execute Demand Generation Strategy: Design and oversee a comprehensive demand generation strategy, including ABM, performance marketing, content syndication, and paid campaigns.
- Drive ABM Campaigns: Build and scale ABM campaigns tailored to target accounts, enhancing lead quality and aligning closely with sales objectives for a sales-led motion.
- Optimize Performance Campaigns: Manage and optimize large-scale performance campaigns (e.g., Google Ads, LinkedIn, programmatic), leveraging data to maximize ROI.
- Align with Sales & Marketing Teams: Collaborate with sales and marketing leadership to ensure demand generation efforts align with business goals and account-based selling strategies.
- Data-Driven Decision Making: Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement.
- Manage and Develop the Team: Build, lead, and mentor a high-performing demand generation team, fostering a collaborative and results-oriented environment.
- Budget Management: Own the demand generation budget, ensuring resources are allocated efficiently and effectively to drive growth.
- Experimentation and Optimization: Conduct A/B tests and other experiments to drive improvements across all demand generation channels and initiatives. Create entire end-to-end nurture programs that engage prospects at different stages of the funnel and convert them to become sales-qualified leads.
Qualifications
- Experience: 5+ years of experience in B2B demand generation, with a minimum of 3 years in a leadership role focused on ABM and performance marketing.
- Proven Track Record: Demonstrated success in developing and executing ABM campaigns for sales-led organizations and managing performance campaigns at scale.
- Technical Expertise: Proficiency with tools like Salesforce, HubSpot, Google Ads, LinkedIn Campaign Manager, and ABM platforms (e.g., 6Sense, Demandbase, Terminus).
- Analytical Mindset: Strong analytical skills, with the ability to interpret data, optimize campaigns, and present insights to stakeholders.
- Leadership: Exceptional leadership skills with experience building and managing a high-performance team.
- Communication: Excellent written and verbal communication skills, with the ability to influence cross-functional teams and stakeholders.
