Job Description

This role requires an individual with a strong analytical mindset, in-depth industry knowledge, and a passion for innovation in media strategies. The ideal candidate will work closely with clients, internal teams, and media partners to drive measurable business outcomes and optimize media spend.

Key Responsibilities

Strategic Leadership: Develop and lead the media planning and buying strategy across all media channels, including digital (search, display, social, video, programmatic) and traditional (TV, print, radio, OOH).
Client Relationships: Serve as the primary point of contact for media strategy with key clients, ensuring alignment with their business objectives and providing ongoing consultation.
Team Management: Lead, mentor, and grow the media planning and buying team, fostering a collaborative and results-driven environment.
Media Buying: Oversee negotiations with media vendors, ensuring efficient and cost-effective media buys across all channels while securing value-added benefits for clients.
Budget Management: Ensure media spend is managed within client budgets, providing accurate forecasting, reporting, and analysis to measure ROI.
Campaign Optimization: Continuously monitor, analyze, and optimize media campaigns for performance, ensuring key KPIs are met and exceeded.
Data & Insights: Leverage data analytics and market research to inform media strategies and provide clients with actionable insights.
Partnership Development: Build and maintain relationships with key media vendors, platforms, and technology partners to stay ahead of industry trends and innovations.
Innovation & Growth: Stay updated on industry trends, emerging platforms, and tools, and integrate new opportunities into media strategies.
Cross-functional Collaboration: Work closely with creative, account management, and analytics teams to ensure cohesive campaign execution.

Required Skills and Qualifications

Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
6-10+ years of experience in media planning and buying with a strong focus on digital media, ideally within an agency environment.
Proven leadership experience, with the ability to manage and develop high-performing teams.
In-depth understanding of media channels (digital, traditional) and media technologies (DSPs, ad servers, DMPs).
Strong negotiation and relationship management skills with media vendors.
Analytical mindset with the ability to interpret complex data and provide actionable insights.
Excellent communication and presentation skills.
Ability to manage multiple projects and clients in a fast-paced environment.
Experience with media tools such as Google Ads, Facebook Ads Manager, DV360, and Nielsen.

Preferred Qualifications

Experience working with large-scale, multinational clients.
Familiarity with programmatic media buying.
Certification in media planning tools or platforms (e.g., Google Marketing Platform, Facebook Blueprint).

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