Description
Position at GroupM
Role Summary & ImpactAs a Senior Associate, Paid Search, you will manage the campaign execution process for our clients. You will have already advanced beyond the initial stepping stones of understanding the fundamentals of Paid Search. In this role, you will have increased responsibility and accountability for campaign execution, gain further exposure to client-facing opportunities, and will mentor junior teammates. You will be regarded as the steward of the internal search planning process and expected to provide tactical recommendations to senior search teammates, digital team members, and clients.Key Responsibilities
- Accountable for the day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting.
- Develop initial keyword lists, using identified brand territory for Search Manager’s review industry, proprietary and agency tools for Manager review.
- Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend.
- Write initial drafts of ad creative text ads based on briefing materials, website content and client direction.
- Traffic, upload, and QA keywords, harnessing the Bid Management Tool process.
- Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
- Training of Associates and oversight of their deliverables.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 1+ year or more of practical experience running paid search campaigns.
- Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds.
- An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices.
- Knowledge of third party platforms such as Kenshoo, Marin, DoubleClick or analytics tools like Adobe Omniture is a plus.
- Proficient in Microsoft Excel.
- Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.
Life at GroupMOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com. GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $45,000 to $100,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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