Company description
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
We are an agency with a COLLECTIVE ambition not just to adapt to the changes in our industry, but to lead it. We challenge the status quo, question what is routine, and redefine what’s possible.
OverviewThe Manager, Audiences will work closely with internal teams across Strategy, Investment, Analytics, and Ad Tech to integrate audience data into media strategies for a top global automotive client. This role is pivotal in translating client goals into actionable data solutions, ensuring the effective use of data and technology to drive media and audience strategies.
The Manager will guide teams in leveraging audience data tools, such as DMPs, CDPs, and other Publicis data platforms, to optimize media planning and execution across multiple channels, including digital, video, social, mobile, and offline media. This position is responsible for building strong relationships with clients and data/technology vendors, staying ahead of industry trends, and providing thought leadership to drive smarter, data-driven media strategies. The Manager will oversee the creation of documentation, including timelines, POVs, and audience profiles, and will lead innovative solutions to meet client needs and address emerging challenges.
Additionally, this person will be expected to provide mentorship and guidance to junior team members, ensuring the seamless integration of audience data into the media planning process and the delivery of actionable insights to clients.
Responsibilities- Guide clients in launching and managing DMPs, Attribution, CDPs, and other Publicis data tools and audience-based technologies across multiple channels, including display, video, social, mobile, and offline media.
- Drive the use of audience data to inform media strategies aligned with client objectives.
- Build and maintain relationships with data/technology vendors, internal agency teams, and clients.
- Stay informed about current AdTech/MarTech ecosystem trends to provide thought leadership.
- Author, review, and oversee media-related documentation such as timelines, POVs, RFPs, audience profiles, and client memos.
- Integrate audience data into the media planning process for smarter, data-driven planning.
- Present data strategy recommendations and performance reports to clients, incorporating insights from Publicis tools, client data, and syndicated audience resources.
- Define and track audience groups, coordinate data sharing with partners, and compile performance reports.
- Lead innovative solutions to meet client needs and address emerging challenges.
Qualifications- 3–5 years of experience in Digital Media, including Consulting (Strategy/Operations), Advanced Analytics, Marketing Technology, or Digital Strategy/Buying.
- Strong knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
- Experience leveraging audience data for strategic investment and communication decisions.
- Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
Additional informationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $87,210 - $137,195 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/15/2025.
All your information will be kept confidential according to EEO guidelines.
