Description
Position at GroupM Nexus
This role acts as a specialist in e-commerce area concerning the systematically data analytics. You will be looked upon to provide structural insight from various data sources, promotion strategy, as well as building efficient evaluation model to meet clients’ requirements.
作为一个数据分析专家在电商生态圈进行系统化的数据分析，提供相应的品牌消费者洞察，并构建有效的评估模型与落地策略以满足项目的KPI。
3 best things about the job
- With the opportunity to work with GroupM EC team
- Flexible working environment and discipline, diversified working style is respected here
- A fantastic chance to work in the forefront of Fortune Global 500 firms, opportunity to serve global top clients
- 群邑电商团队是4A业内No.1电商团队，阿里巴巴数据银行唯一一家来自4A的认证服务商，同时也是京东连续三年五星级代理商，数坊高级认证服务商。
- 我们拥有灵活的工作环境和纪律，充满活力的初创企业的团队氛围。
- 我们的客户来自在财富全球500强，有机会和顶级品牌共创项目。
Measures of success
In three months:
Design, develop and implement analytical solutions to understand EC media content and conversation, providing insightful, actionable recommendations on generating more impactful campaigns and content.
熟悉了解EC-京东生态圈的人群标签维度，提供对客户生意、用户资产富有建设性的，可操作的建议
In six months:
Build measurement and evaluation model of marketing initiatives and user influence across multiple EC networks through quantitative analysis.
通过数据分析构建跨多个数据源的营销模型和消费者分析模型，并与电商投放与运营策略结合。
Responsibilities of the role
- Maintain a deep understanding of EC media analytics through a variety of data analysis techniques ranging from simple data aggregation and statistical analysis to complex data mining
使用各种数据分析工具，应用统计学相关技术和知识，从简单的数据汇总和统计分析到复杂的数据挖掘，保持对电商大环境的深刻理解
- Work with teams across planning, creative, social and clients, be responsible for data management and analysis for ecommerce and digital marketing, from routine and adhoc data report to in-depth insights
与规划，创意，社交和客户团队合作，负责电子商务和数字营销的数据管理和分析，包括常规和特殊数据并给予深度洞察报告
- Carry out competitive and market scans to compare client's with their competitors, and share findings on market and industry trends
开展竞品与市场分析，展望市场与行业趋势
- Conduct multi-channel data integration projects to improve customer segmentation capabilities and insights
实施多渠道数据整合项目，加强消费者数据细分洞察，建立分析模型，独立产出数据洞察
- Assist and advise the ecommerce team by providing clear and simple reports, explain and share data findings and present insightful analyses to both internal and client teams
为电商团队提供清晰易读的报告，向内部与客户团队解读数据发现与洞察
What you will need
Experience:
- 1-2 years’ experience in data analysis, preferably in an ecommerce, digital marketing/media agency, media research or marketing data technology company
1-2年以上的数据分析经验，在电子商务，数字营销/媒体代理，媒体研究或市场数据技术公司有过相关从业经历
- Proven experience working across modelling and predictive analytics, and ability to navigate an extract right data from right data sources and able to efficiently analyze and interpret data for key insights and recommendations
在建模和预测分析方面拥有丰富的经验，能够高效地分析和解释数据以获取关键的洞察和建议
- Bachelor degree and above, mathematics/statistics/computer science and prestigious education background preferred
本科学士学位及以上，数学/统计/计算机专业优先，名校教育背景优先
Skill:
- Experience in Taobao/Tmall marketing and analysis tools
具有京东优先/天猫营销和分析工具（如京东京准通/数坊；阿里数据银行、策略中心、直钻超等工具）的经验
- Knowledge of one or more of R, Python, SAS, Eviews, SPSS (加分项)
了解R，Python，SAS，Eviews，SPSS中的一个或多个
- Good knowledge of Microsoft Excel and Powerpoint for clear
优秀的Microsoft Excel和Powerpoint 运用能力
- Fluent in Chinese and working proficiency in English, good communication skills and comfortable to presen
流利的中文，良好的沟通能力和优秀的提案演讲能力（加分项）
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Discover more about GroupM at www.groupm.com.
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
More about Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About China
GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
