Description
Position at GroupM Nexus
Description
作为一个小红书FS策略专家，您将负责品牌客户在小红书媒体的策略规划与运营，帮助客户达成最佳媒介投资效果。
4 best things about the job
- 群邑nexus团队是4A业内No.1跨平台整合营销团队。
- 我们的团队伙伴与主管们拥有多年整合营销等跨领域的经验，同时你在群邑里，还可以学习并接触全域媒介的专业知识。
- 我们拥有灵活的工作环境和纪律，充满活力的初创企业的团队氛围。你可以在这学习到如何设计专业的全媒介投资流程，以及商业合规体系。
- 我们的客户来自在财富全球500强，有机会和顶级品牌共创项目。
Measures of success
1)In three months:
深入了解小红书灵犀、聚光平台等，提供品牌富有建设性/可操作的专业采买建议及策略 。
深度了解群邑内部体系与客户服务形态。
与团队成员（含跨组/三地）能够建立良好的合作关系。
能够成功支持领导所负责的项目，产出高质量的服务，包括但不限于：数据分析，人群洞察，客户关系等等。
2)In six months:
与客户/小红书平台的关键决策人，建立起坚实稳固的合作关系。
3)in 12 months.
可以独立驾驭手上客户所有的策略，并带领或协同团队输出，满足客户需求。
Responsibilities of the role
- 负责客户小红书竞价信息流和竞价搜索关键词投放，日常需与媒体、客户等进行密切沟通；
- 对相关数据变化敏感，能进行相应的分析，熟悉聚光及灵犀平台；
- 梳理客户推广产品在小红书的种草卖点、背书和可视化表达等，撰写种草产品分析；
- 定期分析广告投放效果，制作相关项目结案和复盘，对客户整体种草策略、种草内容、投流内容、提升方向给出优化建议；
What you will need
Experience:
- 3年以上相关工作经验，4A或大型Local Agency工作经验，有小红书竞价效果类客户投放及策略经验、操作过千万量级以上账户、有大型甲方客户服务对接经验优先；有「字节与千川-直播」投放经验尤佳；
- 具有较强的沟通协调能力，严谨的逻辑性和耐心度，数据敏感度高；
- 熟练使用Excel、 PowerPoint，PPT美化能力强；
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Discover more about GroupM at www.groupm.com.
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
More about Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About China
GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
