Description
Position at Wavemaker
PRECISION LEAD
About the role:
The role of Precision Lead is to help develop and deliver the digital and data roadmap for clients. The Precision lead uses WM proprietary tools to identify the digital maturity of clients and works with the client lead and activation partner to positively provoke thinking and identify opportunities to evolve digital strategy and drive innovation. The precision lead is also primarily responsible for driving channel best practice and overseeing the implementation and delivery of campaigns run by specialists across Paid Search, Social, Programmatic and IO display, as well as being involved in wider strategic projects to benefit the client and wider-team.
Responsibilities:
• Development of overall client digital and data roadmaps in conjunction with Client Lead and Activation Partner
• Identifying growth opportunities for clients within data, technology, and content such as DCO, and audience science
• Building and maintaining robust knowledge of Wavemaker & WPPs key proprietary tools and identifying opportunities to share these with clients
• Oversight of the holistic digital strategy for tactical campaigns including the approach for building and targeting audiences effectively across platforms
• Oversight of media planning deliverables ensuring the day-to-day activation teams (across London, local markets and offshore teams) are developing and delivering best in class planning and buying
• Positively provoking past thinking and driving innovation within all channels including keeping up to date with new publisher innovations and applying them to clients
• Ensuring there is an effective test and learn framework for client campaigns in order to maximise performance
• Development and roll out of updated best practice guidelines for channel planning in conjunction with the precision lead community
• Leading by example to inspire team members and create a positive and enjoyable working atmosphere that fosters collaboration
• Supporting the activation leadership team on new business, award entry submissions and other department initiatives
• Coordinating across the media activation, tech and analytics teams to deliver flawless execution and innovation.
The candidate:
• A proven digital practitioner with an in-depth understanding of audiences and digital data planning & solid expertise in developing innovative, holistic digital strategies (across paid search, social, programmatic & IO display)
• The ideal candidate will have ‘hands-on’ in-platform activation experience in at least one of the core channels of paid search, paid social, programmatic / IO display but also demonstrate sound understanding of all channel fundamentals
• Highly experience in media, ideally from an agency side background (client side or a mix will also be considered)
• Client leadership experience, delivering excellence for clients
• All academic backgrounds will be considered
• Professional digital media/advertising qualifications will be of an advantage
In this role, you will:
Wavemaker Worldwide Activation
Wavemaker Worldwide Activation is the digital arm of the worldwide hub. It powers digital thinking for Wavemaker’s largest global clients and acts as a central planning and buying team for clients who buy multimarket digital campaigns from one location. Our digital thinking brings together media, data, and technology to drive business results and accelerate digital transformation for clients, we call this Precision.
About Wavemaker UK:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.
Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.
A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:
- deep knowledge of our clients’ business
- the confidence to challenge what’s gone before
- the support to go further than we thought possible.
Discover more atwavemakerglobal.com/uk or follow us @WavemakerUK.
We are an equal opportunities employer and support the life choices of our employees
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
We support the life choices of our employees, offering generous family and carer friendly policies.
www.wavemakerglobal.com
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