Company description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
OverviewPublicis Media Exchange (PMX) launched a new Advanced TV (ATV) practice, coined PMX Lift, in June 2021. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel video planning, execution, and measurement. The offerings within PMX Lift include products around Addressable TV and CTV/OTT.
PMX built out a new team across disciplines that is dedicated to supporting the sales/growth/demand of the PMX Lift product. To accommodate the increased demand and successfully launch campaigns, we are growing our team and adding depth to the specialty areas represented within it.
We are looking for a talented and highly motivated Associate Director to join the growing team and help drive PMX Lift adoption, particularly within our local advanced video solution. The ideal candidate will have the ability to work both independently and collaboratively.
On top of invaluable experience in the fast-growing, evolving ATV landscape, this role offers high visibility with PM agency leadership and executives, the chance to work across a variety of client brands/verticals and the opportunity to collaborate with different teams of experts.
Responsibilities- Able to deliver agency team overviews and onboardings, with a view to growing Lift adoption among the PM client base
- Interpretation of client briefs – helping ensure flawless planning of campaigns rooted in key client understanding
- Act as a subject matter expert on advanced video capabilities, prepared to explain planning and buying nuances to internal and external teams
- Develop and maintain relationships between internal and external parties across various practice areas, including investment, strategy, data, activation and client teams
- Identify areas for opportunity to expand current processes and drive automation improvement to decrease team level of effort
- Ability to provide quant feedback into Epsilon product teams, that helps inform data integrations and product development
- Partner with investment team members to ensure Lift campaign strategies remain consistent and unified from plan fruition through execution
Qualifications- Bachelor’s degree
- 5+ years of experience within an agency or media company, including client facing responsibilities
- Exeperience with Advanced TV including Addressable TV and/or CTV/OTT, with knowledge of the landscape and confidence explaining the role of advanced video
- Experience preferred with Advanced TV platforms (examples including Ampersand, Dish, Warner/Xandr, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
- Experience with local-based channels, particularly Spot Linear TV and local Addressable
- Excellent written and verbal communication skills allowing individual to explain how advanced video fits into a local video strategy
- Experience with process building/workflow documentation
- Excellent relationship building and decision-making skills with ability to think creatively
- Proficiency with Microsoft Office suite
- Other preferred traits include a hand-raising attitude, high attention to detail, ability to keep meticulously organized, and taking initiative on projects
Additional informationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $105,165 - $165,485 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/13/2025
