Description
Exverus Media is hiring a Search+Social Specialist to join our growing team!
Exverus Media is the data-driven media agency for culture creating, growth-stage brands. From our home office in Los Angeles (and remote!), we’ve won Small Agency of the Year: Media from AdWeek, YouTube Ad of the Year, Media Plan of the Year from AdWeek four times, and were named the fastest growing full-service media agency in the world twice. Not to mention also being selected as one of "LA Times Top Companies to Work For"!
Located in the heart of Hollywood with a stunning office overlooking Los Angeles (and remote!), we offer unlimited vacation and a culture where we are continuously renovating the agency to manage work/life balance. Our clients have included household names like MasterClass, Coca-Cola, Premier Nutrition and many more.
We are analytical. We are creative. And we are human - prioritizing our relationships with teammates and clients above everything else. Are you all of these things, and looking to take the next step in your career?
About the Role:
We are looking for a motivated and detail-oriented Paid Search and Social Media Planner to develop and execute integrated paid advertising campaigns. This role emphasizes collaboration and identifying cross-channel opportunities to maximize performance, optimize spend, and achieve client objectives. This role will be part of a larger performance media team to create key synergies with -commerce/retail media and programmatic media for holistic activation.
Key Responsibilities:
- Strategy Development:
- Design and implement comprehensive paid search and paid social strategies that align with client goals.
- Conduct thorough keyword research and audience segmentation to identify growth opportunities, leveraging insights from both channels
Campaign Management & Budget Management:
- Oversee the creation, execution, and optimization of paid search and paid social media campaigns across platforms like Google, Bing, SA360, Meta (Facebook/Instagram), TikTok / TikTok Search Ads, Pinterest, Snapchat, LinkedIn, Reddit, X and others.
- Manage campaign builds, budgets, bids, pacing, to ensure maximum ROI based on campaign parameters
- Working knowledge of Pixel tracking & UTM tagging
Cross-Channel Collaboration:
- Work closely with internal teams to identify and leverage cross-channel marketing opportunities that enhance overall campaign effectiveness.
- Share insights and strategies across paid search and social media to create a unified approach that maximizes impact.
Performance Optimization:
- Monitor and analyze campaign performance metrics to identify areas for improvement and innovation.
- Conduct A/B testing and implement optimization strategies to enhance campaign effectiveness.
- Deliver relevant insights for actionable optimizations that ladder up to brand and business goals.
Data Analysis:
- Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager, Skai, Datorama) to track performance, generate reports, and derive actionable insights.
- Keyword Analysis Tool Experience (SpyFu, SEMRush, etc)
- Focus on storytelling through data to share holistic performance updates and recommendations to clients based on data analysis.
Client Communication:
- Act as a primary point of contact for cross-functional teams regarding paid search and paid social campaigns.
- Build and maintain strong relationships by delivering insights and strategic recommendations, ensuring alignment with overall marketing objectives.
Trend Monitoring:
- Stay informed about the latest trends and best practices in paid search and paid social advertising.
- Share relevant insights with clients and the team to foster continuous improvement in campaign strategies.
Requirements
- 3+ years of experience in digital media, specifically focused on paid search and paid social media. Agency experience preferred.
- 3+ years of client facing experience presenting media plan recommendations and reporting on campaign performance,
- Proven track record of managing successful paid search and paid social campaigns.
- Strong analytical skills with experience in tools like Google Ads/SA360, Skai, etc.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Benefits
- Competitive compensation
- Unlimited paid time off policy + mandatory minimum vacation per year
- Flexible working hours and locations
- Benefits (Health, Dental, Vision, 401(k) w/ matching, all the big ones)
- Join one of "LA Times Top Companies To Work For"!
When You Meet Us:
We will talk about your direct experience leading a client’s media strategy from strategy to reporting, your experience providing new ideas and fresh thinking, and your desire to work in a dynamic, award-winning environment with world class brands and people
We look forward to meeting you!
