Description
Position at GroupM
PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Activation Manager - Programmatic at OpenDoor, WPP’s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Activation Manager – Programmatic. This is a Full-time position based in Bangalore. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including Amazon’s cross-channel marketing & Prime Video
RESPONSIBILITIES
- Successfully managing day-to-day performance of campaigns across different DSPs - DV360 and TTD.
- Able to meet campaign KPIs on time and error free set-up execution and reporting.
- Able to execute optimisations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization.
- Able to make compelling arguments based on historical data and implement the strategies on active campaigns.
- Working with agency internal team to develop best-in-class solutions to achieve best results in KPIs.
- Communicate to other departments in the organisation to facilitate client requests.
- Effectively manage the budget while optimising the same towards optimal delivery.
- Maintain health and positive environment within the team.
QUALIFICATIONS
- 2-4 year of exposure to the programmatic platforms with understanding of activation (campaign setup) workflow.
- Understanding of MS Office product suite including MS Excel for reporting and data analysis.
- Being able to articulate technical concepts to non-technical audience, including programmatic terminology.
- In-depth knowledge of programmatic technology stack’s inner working processes.
- Technical aptitude and affinity for data & related conversations.
BONUS POINTS
- Experience with e-commerce marketing or digital advertising.
- Familiarity with data visualization tools and techniques.
- Understanding of Amazon's various business lines and target audiences.
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
