Description
Position at GroupM
PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Activation Executive at OpenDoor, WPP’s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as an Activation Executive. This is a Full-time position based in Bangalore. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including Amazon’s Cross-channel marketing & Prime Video.
RESPONSIBILITIES
- OpenDoor Activation team is accountable for tactical planning and implementation for a set of clients
- Understand the campaign brief received from Specialist lead, create multi-channel / integrated activation plan in line with SOP
- Set up campaign platforms for Digital activity (wherever required)
- Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- evals etc
- Campaign management including monitoring, performance and corrective measures, Campaign inflight optimization is compulsorily done for every single campaign
- Accountable for over/under performance and any deviation of campaigns
- Follow end to end process for Planning, Campaign execution and Campaign management
- Ensure multi-channel / integrated plan solution is provided wherever required.
- Work collaboratively with Investment, Operations, Digital AdOps and other Activation Specialist Teams (wherever required) to ensure a holistic approach in integrated campaign creation & execution
- Ensure Plan QC & process optimization around key deliverables of the Campaign are taken care.
QUALIFICATIONS
- 2- 4+ years of media planning experience.
- Understanding of Media – TV, Print, Radio & Digital non-biddable and cable to deliver integrated media solution.
- Industry Software Knowledge & usage – YUMI, IRS, TGI, MAP. Understanding of digital tools like ComScore, etc.
- Strive for excellence demonstrated by setting high standards for yourself and committed to continuous improvement and deliver results despite constraints.
BONUS POINTS
- Experience in buying will be an added advantage
- Proven and extensive experience in campaign creation, execution and tracking with meticulous process
- Excellent knowledge of negotiations and inflation management
- Good communication & stakeholder relationship management skills
- Proactiveness to address and escalate when needed, on any issue that compromises the quality and timeliness of deliverable
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
