Description
Position at GroupM
PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Activation Director - Programmatic at OpenDoor, WPP’s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Activation Director - Programmatic. This is a full-time position based in Bangalore. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including Amazon’s cross-channel marketing & Prime Video.
RESPONSIBILITIES
- To be up to speed with the Opendoor value proposition and products
- Started to build relationships with the key clients within the current pipeline
- Winning confidence among engagement managers.
- Become the first point of escalation (internal & external) for all campaigns.
- Equipped with outcome consulting and account serving ability including delivering programmatic media strategy, and data insights, moving clients from standard buying outcomes to their desired custom outcomes.
- To be able to present Opendoor capabilities and new Opendoor points of view to potential Opendoor clients
- Become an expert with Opendoor business development & client service
- To identify new opportunities to build a mature pipeline and close the existing opportunities
- Ensure your client base has updated information including sales collateral and information on new products
- Achieve or over achieve billings target set by the company.
- Equipped with outcome consulting and account serving ability including delivering programmatic media strategy, data insights, moving clients from standard buying outcomes to its desired custom outcomes
- Drive new revenue from Opendoor agency & direct clients.
- Build a trusted relationship with the respectively responsible agency clients and set up a programmatic step-by-step growth strategy by advertisers.
- Working with senior trading heads to establish planned investment levels for clients quarter by quarter
- Education of Opendoor agencies & clients regarding Opendoor proposition and products
- Able to lead the team of traders to cope with frustration during transformation and need minimum supervision.
- Being responsible for the knowledge transfer of regional outcome media trader training and being brave to challenge conventional solutions and wisdom.
QUALIFICATIONS
- Bachelor’s degree.
- 11 – 13 years of Programmatic experience in an Agency (preferably) or overall, in the field of programmatic media buying with hands on Programmatic campaign optimization and account management experience.
- Hands on experience of working on any of the top 3 DSPs in India Market (DV360 preferred).
- Deep understanding of DSPs, RTB, Ad Exchanges, DMPs, Audience Targeting, Data Strategy. Understanding of CM360 will be an added advantage but not mandatory.
- Experience in campaign implementation, optimization and reporting, experience with response driven/demand generation campaigns – Understanding of performance-oriented campaign management will be preferred.
- Above par understanding of the programmatic and ad tech ecosystem including ad tagging and site analytics.
- Must be able to work in a fast-paced environment - harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your agency team and their clients.
- Agency or digital sales background to include the experience of senior/strategic level interaction with customers is a must.
- Deep understanding of the digital marketing ecosphere (DSP, DMP, SSP)
- Deep understanding of the purpose of DMPs and programmatic marketing strategies
- Comfortable working in a matrix organization with multiple stakeholders
BONUS POINTS
- Able to provide strategic communications & planning on your set of brands
- Work single-handedly on media plans for the brand
- Proven experience in handling Campaign Tracking, Competition Review
- Proven experience in team management, able to effectively guide and motivate the team
- Process Driven, Excellent collaborator with good communication skills
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
