Description
Position at GroupM
PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Activation Director at OpenDoor, WPP’s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Activation Director. This is a Full-time position based in Bangalore. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including Amazon Cross Channel Marketing & Prime Video.
RESPONSIBILITIES
- Understanding cross-functional Activation teams, their roles and responsibilities
- Establish confidence in the team through your contribution and value adds while delivering plans to Campaign Delivery Team.
- Maintain highest standards of accountability for all media plans executed
- Conduct governance team meetings towards achieving product & process adherence
- Creating integrated media plans across TV, Press, Radio and Digital I/O Buys
- Master the art of optimisation and prioritisation of workflow in case of activity load being higher than team bandwidth to manage the activity volume
- To impart multiple and suitable optimisation techniques to the team and mentor them in depth and width of media planning and implementation.
- Lead a team of planners by supervising and mentoring them to raise the quality of deliverables
- Be the lead contact and trusted advisor for any Non-Biddable campaign activation
- understand clients’ media deliverables, Agency’s deliverables and campaign KPI’s
- Review the brief received from Campaign Delivery Team; align with them on the expectation/ output
- Based on the reviewed and aligned brief, create integrated activation plans In line with SOP
- Negotiate with Vendors for buying the activation plan including value adds, FCT management & campaign execution etc
- Vendor Relationship Management
- Ensure smooth working relationship with Campaign Delivery Team and Nexus teams to manage client budgets and deliver on campaign-wise / monthly and annual media KPIs
- Proactively identify opportunities to improve and enhance clients’ campaigns and advise CDT accordingly:
QUALIFICATIONS
- 8-10+ years of media planning experience; experience in buying will be an added advantage
- Understanding of Media – TV, Print, Radio & Digital Display; and cable to deliver integrated media solution
- Proven and extensive experience in campaign creation, execution and tracking with meticulous process
- Able to effectively develop and motivate people to achieve joint goals
- Able to efficiently prioritize and delegate tasks in a fast-changing environment
- Excellent knowledge of negotiations and inflation management
- Industry Software Knowledge & usage – YUMI, IRS, TGI, MAP. Understanding of digital tools like ComScore, etc
- Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
- Excellent communication & stakeholder relationship management skills
- Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverables
- Team player demonstrated as the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
- Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints
BONUS POINTS
- MBA – Marketing preferred
- Experience in handling top clients in top agencies is preferred
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
