Description
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
THE ROLE:
Burson has an immediate opening for a seasoned Account Supervisor, Paid Search to join our Health & Wellness Practice. As a rapidly growing Paid Media team within one of the world's largest Corporate Communications agencies, we're seeking driven, innovative individuals to join our collaborative and supportive environment. We empower our team members to learn, grow, and achieve their career aspirations while making a tangible impact on the healthcare industry. If you're ready to take your career to the next level and contribute to a team that values purpose-driven work, we encourage you to explore this exciting opportunity.
As a Paid Search Supervisor within the Burson Health & Wellness Paid Media team, you will play a crucial role in developing and executing cutting-edge search engine marketing (SEM) campaigns for our valued healthcare clients. You will be responsible for driving online visibility, qualified traffic, and conversions, ultimately contributing to the achievement of client business objectives. This position requires a strategic mindset, strong analytical skills, and a passion for staying ahead of the curve in the ever-evolving digital landscape. You will collaborate closely with cross-functional teams, including integrated media leads, client engagement, creative, and analytics, to deliver exceptional results and foster innovative solutions.
THE WORK:
Strategic Planning & Client Collaboration:
- Develop a deep understanding of client goals, target audiences, therapeutic areas, and competitive landscapes. Collaborate with integrated media leads to establish key performance indicators (KPIs), define target audiences, recommend appropriate SEM platforms (Google Ads, Bing Ads, etc.), and develop budget allocation strategies.
Campaign Management:
- Create and execute end-to-end SEM campaigns, encompassing keyword research and expansion, ad copy development (including A/B testing), campaign setup and configuration, bid management, budget pacing, and ongoing performance analysis.
Performance Optimization:
- Continuously monitor and analyze campaign performance, identifying opportunities for optimization and improvement. Leverage data-driven insights to refine targeting, adjust bidding strategies, and enhance ad copy relevance. Provide regular performance reports and insights to clients and internal stakeholders.
MLR Submission Preparation & Review:
- For applicable campaigns, collaborate with VP, Paid Search to ensure all paid search materials and activities comply with relevant regulations and guidelines. Prepare and submit materials for MLR review, incorporating feedback and ensuring timely approvals. Maintain accurate records of MLR submissions and approvals.
Innovation & Best Practices:
- Stay abreast of industry trends, best practices, and emerging platforms within the paid search landscape. Proactively explore and evaluate new technologies and strategies to enhance campaign effectiveness and drive innovation within the team.
Collaboration & Communication:
- Work effectively within a cross-functional team environment, fostering open communication and collaboration with colleagues across various disciplines. Effectively communicate campaign strategies, performance results, and insights to both internal and external stakeholders.
EXPERIENCE THAT CONTRIBUTES TO SUCCESS:
Knowledge & Experience:
- 2-4 years of hands-on experience in search engine marketing, preferably within an agency setting.
- Proven track record of successfully managing and optimizing paid search campaigns across various platforms (Google Ads, Bing Ads, etc.) and audiences (HCP, consumers, patients, etc.).
- Strong understanding of SEM principles, including keyword research, audience targeting, bid management, and performance analysis.
Technical Skills:
- Proficiency in using SEM platforms (Google Ads, Bing Ads) and web analytics tools (Google Analytics).
- Experience with campaign management and reporting tools is a plus.
- Analytical & Problem-Solving Skills:
- Strong analytical skills with the ability to interpret data, identify trends, and extract actionable insights.
- Demonstrated ability to solve complex problems and develop innovative solutions.
- Communication & Interpersonal Skills:
- Excellent written and verbal communication skills, with the ability to effectively present information to diverse audiences.
- Collaborative and team-oriented mindset, with a strong ability to build relationships and work effectively with cross-functional teams.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Knowledge of SEO principles and their integration with SEM efforts.
- Experience with pharmaceutical marketing or within a regulated industry.
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
BURSON PERKS:
- Hybrid work environment that offers the flexibility and balance of working from home and going into the office
- Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program
- Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at Burson and the outside community and accelerate their careers
- Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
- 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care
- Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health
- 401K Savings and Investment Plans
- Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
- WPP Employee Discount Program based on client roster
- More information on benefits can be found Here.
ABOUT BURSON:
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.
For more information, visit www.bursonglobal.com.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Recruitment Privacy Notice:
https://www.bursonglobal.com/p/recruitment-privacy-notice
California Recruitment Privacy Notice:
https://www.bursonglobal.com/p/california-recruitment-privacy-notice
The base salary for this position at the time of this posting may range from $50,000 to $105,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome
Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at appaccommodations@bursonglobal.com. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.
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