Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
OverviewZenith is looking for a talented VP, Comms Planning to manage the Integrated Marketing approach and strategy development across the Publicis Media team. This person will be integral in the development, execution, and stewardship of integrated marketing plans to cover all Paid, Owned and Earned channels. In addition to working with our internal media experts to guide plan development and execution, the VP, Comms Planning will also be partnering with Creative agencies and the client to ensure that the strategy speaks to all disciplines and is executed as planned. The VP effectively utilizes experience, knowledge, and skills to push strategic thinking while balancing client and team needs. This position reports directly to the SVP, Strategy.
Responsibilities- Leverage a deep understanding of media channels, industry trends, category and consumer insights, to develop strategic recommendations that will deliver long and short-term growth for the client’s business.
- Develop annual media strategies to guide campaign planning and key moments of activation across all Paid, Owned and Earned channels.
- Identify and recommend new media opportunities to support key marketing and communication initiatives.
- Effectively manage projects and resources, to consistently meet internal and client timelines.
- Develop data driven insights & data pack for deep human understanding workshop, Help prioritize the jobs to be done across the consumer journey
- Facilitate IAT workshops to get to clearer solutions for the communications plan
- Set up strategic comms framework, Define the ecosystem with all of IAT, Develop an asset matrix
- Develop data driven response & experience ecosystem
- Identify and promote best practices, driving collaboration to ensure learnings and best practices are applied across the broader team.
- Supports as team lead on client’s business and oversees all aspects of the assigned LOB(s)
- Oversees a team of 3-4 direct reports who manage media plan development, implementation, and execution
- Provide direction, management, and support to direct and indirect reports
- Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management)
Qualifications- B.A. or B.S., preferably in Marketing, Advertising, Computer Science or Data Science
- 10+ years of experience preferred in digital media, ad technology, ad operations, or analytics
- Self-starter who is quick to learn and eager to contribute
- Experience in leading data science workstreams and leveraging audience data to make strategic decisions
- Excellent interpersonal, verbal, written communication, and presentation skills
- Experience managing multiple, competing priorities, duties and/or projects
- Familiarity with accounting/math principles; statistical analysis experience is a plus
Business Competencies:
- Develop/Demonstrate a deep understating of Zenith media tools, data collection, and insight development
- Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Social Tracking tools, Comscore, Consumer Syndicated Tools. Understand its capabilities and applications to translate data into actionable insights
- Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
- Understand the strengths and weaknesses of each media type
- Meet client and internal deadlines and obligations
- Manage projects, resources, stakeholders, and participants
- Be a resource to others in developing recommendations to complex business problems/issues
- Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $200,500 - $210,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/16/2024.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
