Company Description
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
OverviewDirector, Strategy with Engagement focus
Publicis CoLab is where brilliant minds come together to create digital products, advertising campaigns and media experiences that bring bold, award-winning ideas to life.
In this digital age we find ourselves, we strive to blur and merge the skill sets of traditional brand planners and engagement strategists. In this way, with a more “T-shaped” team of strategists we’re able to be nimble and flex across a wider range of projects and clients needs, ultimately providing a higher level of value.
The “focus” is where you start, but as you grow with the team, your skills and experience will also.
What is an Engagement focus? The primary remit concerns how patients & HCPs engage with the Paid, Owned and Earned channels. How does the problem address their needs for information and are we solving patient or HCPs problem? How to do we drive repeat and ongoing engagement, and ultimately loyalty. All of this is in the context of the science, and disease state that drives the business. You will assist with the vision and guiding system for integrated and innovative campaigns and work closely with Planning, Media and Tech to make it happen.
We are looking for those with a self-starter attitude and a modern approach to connected experiences for brands; who understands consumer and HCP behavior, the context in which those behaviors happen and how to design moments of engagement that influence patient journeys. They also understand that consumer experiences aren’t linear and take an omni-channel approach. Sound like you? Read on.
ResponsibilitiesAs a Director, Engagement Strategy, your comprehensive media, and marketing expertise will be essential to providing strategic thought leadership on key client engagements.
Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to solve clients’ business challenges most effectively through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.
Day-to-day, your role will includes:
- Synthesize customer and business insights into the development of creative briefs, strategies and presentations
- Partner with creative, account, and PM teams to create media, CRM, website, and field force assets,
- Collaborate with media and analytics teams to deploy highly targeted creative and incorporate performance learnings to create more effective materials
- Identify opportunities beyond the client ask to present fresh perspectives and digital innovation to the brand’s ecosystem.
QualificationsThis pivotal role requires a depth of expertise (4-7 years of relevant experience), including a track record of impactful work experience and professional ingenuity – which means you are:
- A digital marketing-savvy problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel orchestration (including media, CRM, site and mobile, etc.)
- Successful track record within the Pharma marketing space a must.
- A strong analytical thinker and translator with exceptional research dexterity, including several years of experience or interpreting both qualitative and quantitative research, including media or website reporting
- A true collaborator that has worked on large scale projects across multiple digital properties – the true dot connector
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $98,500 - $165,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/07/2025.
