Associate Director, Strategy

Publicis Health Media • Full-time • Philadelphia, Pennsylvania, United States • 4w ago

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Overview

The Associate Director, Strategy defines daily functional management of client needs and lead the day to day work of the Strategy team. You will report to either the Director, Strategy or VP, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

Your Impact:

You will possess in-depth understanding of the role of media channels in a plan

You will further develop your expertise in different media research tools

You will provide support the Director, Strategy and VP, Strategy

You will manage a team of direct and indirect reports and manage them in

Onboarding

Performance Management’

Provide training processes and tools

Manage and delegate team workload

Responsible for the outcomes and deliverables of the team

Coach team to achieve client and agency requests

You will manage multiple accounts and will transition between them conducting the following activities:

You will provide the initial perspectives on media strategies

You will provide input to client to help shape their marketing priorities

You will develop a daily relationship with appropriate clients on assigned brands

You will oversee overall media strategy, approach, and plan on each account

You will manage the media channel mix and initial budget allocation & rationale

You will represent the interests of other capability teams in client and agency partner meetings

You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs

Push for continuous improvement of self, team, and client deliverables

You may be asked to contribute to new business and organic growth efforts

Qualifications

Qualifications

6+ years media planning experience·

2+ years management experience

1+ year of cross-channel media planning experience·

Familiarity with standard media research and planning tools (e.g. Clear Decisions)·

1+ years previous pharma media experience, across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.