Company Description
Martin Retail Group, partnering with Leo Burnett, has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.
OverviewWe are currently seeking a talented Activation Assistant to join our close-knit programmatic team. The position will manage digital media buys for our premier automotive clients and collaborate the Martin Retail field organization across the U.S.
This position will support the management of in-house digital media to effectively and efficiently run campaigns. Utilizing research tools to gather data, developing reports, and collaborating among the team to offer appropriate support for assignments. The Activation Assistant will also be trained to be a field team resource for communication of campaign effectiveness and all other related media discussions.
Responsibilities•Support the Programmatic Trading for a specific region
•Review and document buy orders received from the Media Team.
•Collaboration with various internal and external teams to verify timely creative swaps
•Communicate Insertion Order revision needs to the Media Team
•Monitor campaign performance per associated KPI’s and manage daily spend, budgets, targeting and optimizations of media running through DSPs
•Identify and communicate pacing issues for campaigns across all tactics
•Continue strengthening education of DSPs and tactics available for LMAs
•Assemble reports and presentations
Qualifications•Four-year degree in the area of Advertising, Marketing, Media or a similar discipline
•Ability to deliver quality work in a short turnaround time
•Outstanding organizational and problem-solving skills
•Proficiency in Excel, Word, and PowerPoint
• Familiarity with filters and formulas such as VLOOKUP is plus.
•Ability to work in a fast-paced environment in which to thrive
•Success with prioritizing tasks and meeting deadlines
•Strong communication skills and desire to work in a team atmosphere
•Familiarity with digital advertising and its KPIs
Additional InformationTo apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
