Company Description
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.”
OverviewWe’re looking for an outstanding Manager—someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is a opportunity for a digital media star, with Amazon-specific experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
As Manager of Commerce Media, you’ll manage the strategic components within an integrated Shopper Marketing campaign. You will lead a team of Sr Analysts and Analysts Search and Prevision capability team to establish performance metrics, report results and foster client and vendor relationships. You’ll identify optimizations, support the build of client decks and attend client meetings as the face of our digital media plans.
Most importantly, you must possess a strong inner drive to bring your knowledge and hands-on self-serve expertise across Amazon, Walmart and other key retailer’s search and display offerings to a growing team and enjoy working with some of the finest minds in the industry.
Responsibilities- Serving as a primary contact for day-to-day clients
- Spearheading the development of search and display strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)
- Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing
- Establishing and driving paid shopper marketing best practices to assimilate across tactics and activations
- Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
- Write and deliver media strategies, and overseeing the translation of these strategies into final media recommendations
- Ensuring that media deliverables meet and align with client goals and objectives
- Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
- Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
- Prioritize teamwork and delegating responsibilities
- Providing creative solutions to client challenges
- Lead client facing recaps
- Understanding big picture implications and how insights can be applied in other programs and environments
- Understand and explain attribution model across retail search partners
- Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
- Developing and maintaining quality control procedures for campaign implementations
- Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Adopting established account management standards and program management best practices
- Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
- Active knowledge sharing with capability and broader agency
- Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
- Contribute to Commerce COE to support capability development across the agency
- Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Qualifications- A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e-Commerce/Shopper Marketing experience
- Prior experience managing direct report(s) preferred
- Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search or display experience preferred)
- Keen attention to detail and an analytical approach to achieving objectives
- Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them (i.e., Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor)
- Understanding and experience with campaign automation tools (i.e., Skai (Kenshoo), Pacvue)
- Solid quantitative and research skills, and proven data interpretation capability
- Fluency with Microsoft Office (Word, PowerPoint, Excel).
- Excellent client presence and ability to lead discussions with internal and external leadership
- Strong ability to understand client objectives and how they translate into search and media strategies
- Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
- Willingness to travel as needed – you’re open to new places, new faces and new ideas
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
