Company Description
Publicis Media harnesses the power of modern media through global agency brands Performics, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
OverviewPublicis Media Technology and Innovation is a centralized global practice within Publicis Media, the media-centric solutions hub of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. We drive transformation across Publicis Media’s global agency brands via the provision of a scalable and consistent approach to data and technology. We define and deliver a global data/tech platform; best-in-class data management and analytics applications serving the media planning lifecycle.
Our growing Product Design team is seeking a full-time Director, User Research with a passion and hands on ability to turn complex industry challenges into useful, desirable, and user-centered Advertising Technology experiences on a global scale.
You will report to Senior Vice President, Product Design Lead.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities- Independently manage and lead generative and evaluative research studies from start to finish: identify the appropriate research questions, define the participants, select the optimal methodology, design the study, and execute with a high level of rigor.
- Partner with cross-functional product teams, identifying research opportunities, defining requirements, informing the product roadmap, guiding design evolution, while continually representing the voice of the customer.
- Develop and implement user-centered research tactics throughout the design and development cycle using the best research methods based on goals, timeline, and resources.
- Perform quick data analysis in order to create actionable findings.
- Maintain a repository of insights to guide quarterly planning and prioritization in product development.
- Be a strong and vocal user advocate by evangelizing User Experience best practices, strategies, techniques, and methodologies.
Qualifications- Masters, Bachelors, or Professional degree backed by 6+ years of experience in design, research, or related fields, demonstrating creativity, leadership, and significant impact within each previous role.
- Experience in media planning, ad tech space, or within a consumer tech or enterprise software company where multiple users and systems transact.
- Proficient applying qualitative methods: in-depth interviews, contextual inquiry, participatory research, and observational research.
- Proficient with some quantitative methods: survey design and analysis, statistical analysis, and concept testing.
- Strong cross-functional collaboration experience to facilitate constructive debate, align product and design strategies, and deliver insights in a compelling narrative that drives change.
- Strong portfolio demonstrating past work experience and deliverables including study plans, usability study reports, and user research presentations.
- Experience with modern research tools such as Usertesting.com, Lookback, Dovetail, Maze, and surveying tools.
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $130,000 - $204,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/19/2024.
#LI-Hybrid
Req 24-9739
